It was the bag every millennial absolutely had to have in the 2000s: the Marc Jacobs Stam bag. First launched in 2005, the bag quickly earned a dedicated celebrity following. When Nicky Hilton, Ashley Tisdale, Emma Roberts, Sophia Bush, and others were all photographed wearing the same bag, it sparked a veritable fashion frenzy.
Named after Y2K model Jessica Stam, the quilted bag is now being reintroduced 10 years after its retirement with all of its original features. To celebrate the relaunch, Marc Jacobs tapped a roster of 2000s icons for the campaign: Paris Hilton, Ashanti, Ashlee Simpson, Selma Blair, and, of course, Jessica Stam herself. Scroll down to revisit how celebrities wore the OG bag and shop the reissued bag.
Celebs Carrying the Marc Jacobs Stam Bag in the 2000s
The 2023 Campaign
Shop the Reissued Bag
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This Loud Bag Trend Has Fully Infiltrated European Women's WardrobesIt makes every outfit better.
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This Refined Bag Trend Is on Its Way to Dethroning Shoulder BagsAs seen on Nara Smith.
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Sorry to My Go-To Accessories, But I'm Replacing You With This Rich-Looking TrendTruly the easiest outfit upgrade.
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This French Brand Has the Perfect Anti-Canvas Tote—and It's Already TrendingIt's time to say goodbye to that scruffy old canvas shopper.
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Forget Black—Celebrity It Bags All Have This One Color in CommonIt's just as timeless.
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I Get Compliments Every Time I Wear This 20-Year-Old It BagLike a fine wine, it gets better with age.
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Alexa Chung Is Already Wearing the Boho Bag Trend That's Going to Be Everywhere in 2025Fringe benefits.
