This Instagram Shoe Tribe Will Switch On Your Summer Sandal Feelings

There are certain fashion-related Instagram hashtags that really take off. See #ChloeGirls, #IHaveThisThingWithFloors or #CelineLovers, for example. Sometimes you'll be there at the inception of a social wave (maybe you were early onto #PlantsOnPink?), and other times you'll get swept up along the way, occasionally feeling late to the party. Right now we sense that we're on the cusp of one tribe that is only going to get bigger throughout the summer. A niche, affordable shoe brand we've been watching for some time is garnering more and more action around its own hashtag…

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Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.