On our recent weekly (okay, daily) pilgrimages to our favourite retail sites, team Who What Wear UK has been repeatedly stopped in our tracks by three brands. Out of every retailer on the high street, it's always Mango, COS and Zara that pique our collective interest as soon as we open their new-in sections. With fresh new-season buys coming in thick and fast, now is the best time to snap up items that work not only for 2025, but also for many years to come. And, if you've got a wardrobe refresh on your mind, where better to start shopping?
To break it down for you, COS is the destination right now for sleek staples like jackets and denim . When it comes to Mango, there are plenty of transitional separates and expensive-looking dresses that are bound to reach cult status on Instagram and a colour palette to help ease you into the new year. And as for Zara, well there's a stripped-back, minimalist approach happening in the new-in section (including one classic piece I just know is going to sell out), so in short, there's something for everyone.
Liv Madeline wearing a COS bag.
As we've already done the scrolling, we've just made it easier for you to shop the best of the best from these high-street heavy hitters. Ahead, enjoy our roundup the 21 best bits from Mango, COS and Zara right now. Happy shopping.
21 Best New-In 2025 Buys at Mango, COS and Zara:
1. ZARA
The perfect spring jacket
I love a poplin midi skirt.I'd style this with the matching shirt or a lightweight cardigan.
These jeans look so chic.
A chic bag is the easiest way to make your outfit look expensive.
Polo shirts are going to dominate this year.
It's not too early to invest in a chic pair of sandals. Wear these with socks now, and on their own come summer.
Just gorgeous.
2. MANGO
Such a beautiful alternative to a classic beige trench.
Simply stunning.
Strappy heels will also look perfect with tights and leggings.
Parka jackets will continue to be big news this year.
Layer a vest like this over a shirt or dress for instant style points.
Dark denim is my go-to when I want to look elegant.
This could easily be designer.
3. COS
Already on its way to me!
The perfect shirt for spring.
We can't get enough of these COS jeans.
The newest addition to the COS bowling bag family.
Pastels are a huge trend this year.
I'm in the market for a denim skirt, and I think this might just be the one.
A pop of colour that's sure to brighten up your day.
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The $25 H&M and $50 Zara Flats I'm Buying Because This Shoe Trend Is Suddenly EverywhereIt's good enough to buy in multiples.
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I Shop for a Living—30 J.Crew, Zara, and H&M Items That Will Elevate a Spring OutfitThese are all so chic.
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Step Aside, Leopard Print—This Is Unquestionably 2025's It PrintAlaïa and Zara both agree.
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Zara Just Delivered 8 Spring Shoe Trends That Will Make Your Outfits Look 10 Times ChicerFrom chic T-bar silhouettes to cherry-red shoes.
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I'm Looking for Great Spring Basics—Yes to These Styles From Zara, Vince, J.Crew, Nordstrom, and RevolveVersatile and chic.
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A Fashion Editor Walks Into Zara—7 Trends She'd Buy and 7 She'd SkipChic styles for the new season.
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I'm Leaning Into Polished Outfits, and These 31 Mango Finds Are So ChicThese look significantly more expensive than they are.
