On our recent weekly (okay, daily) pilgrimages to our favourite retail sites, team Who What Wear UK has been repeatedly stopped in our tracks by three brands. Out of every retailer on the high street, it's always Mango, COS and Zara that pique our collective interest as soon as we open their new-in sections. With fresh new-season buys coming in thick and fast, now is the best time to snap up items that work not only for 2025, but also for many years to come. And, if you've got a wardrobe refresh on your mind, where better to start shopping?
To break it down for you, COS is the destination right now for sleek staples like jackets and denim . When it comes to Mango, there are plenty of transitional separates and expensive-looking dresses that are bound to reach cult status on Instagram and a colour palette to help ease you into the new year. And as for Zara, well there's a stripped-back, minimalist approach happening in the new-in section (including one classic piece I just know is going to sell out), so in short, there's something for everyone.
Liv Madeline wearing a COS bag.
As we've already done the scrolling, we've just made it easier for you to shop the best of the best from these high-street heavy hitters. Ahead, enjoy our roundup the 21 best bits from Mango, COS and Zara right now. Happy shopping.
21 Best New-In 2025 Buys at Mango, COS and Zara:
1. ZARA
The perfect brown argyle cardigan.
These jeans look so chic.
Hourglass blazers are going to dominate this year.
A bandana is the easiest way to freshen up your outfit.
Just gorgeous.
These would look so sophisticated with tights as well as bare legs.
I love a Peter Pan collar shirt.
2. MANGO
Wax jackets will continue to be big news this year.
Simply stunning.
Riding boots look perfect with tights and leggings.
This could easily be designer.
Such a beautiful alternative to a black coat.
A knitted dress is my go-to at this time of year.
Layer a vest like this over a shirt or dress for instant style points.
3. COS
The perfect layering piece.
We can't get enough of these COS jeans.
Already on its way to me!
Are these not the most sophisticated shoes?
You can wear this as a clutch, crossbody or shoulder bag.
Pale pink is a huge colour trend this year.
I'm in the market for a wool mini skirt, and I think this might just be the one.
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I'm a Loyal Zara Shopper—Here's Everything I'm Buying From Its Epic January SaleBlazers, knit tops, kitten heels, and more.
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30 Items I'm Eyeing From Revolve, Zara, and Mango for 2025New year, new wardrobe.
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I'm Sale Shopping—Specifically These Items From COS, Nordstrom, Alex Mill, Vince, Ref, and A&FThese deals are amazing.
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Absolutely Do Not Snooze on These Sure-to-Sell-Out Pieces From ZaraToo good to miss.
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These 15 New Zara Finds Will Sell Out First in 2025A concise edit.
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An L.A. Editor Walks Into Zara—29 Items She Couldn't Leave WithoutThese pieces are just too good.
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Every Fashion Editor I Know Is in Love With Zara's Sister BrandThe latest collection is 10/10.
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I'm Still Not Over This Zara Collab With London's Best StylistIt's practically Harry Styles approved.
