On our recent weekly (okay, daily) pilgrimages to our favourite retail sites, team Who What Wear UK has been repeatedly stopped in our tracks by three brands. Out of every retailer on the high street, it's always Mango, COS and Zara that pique our collective interest as soon as we open their new-in sections. With fresh new-season buys coming in thick and fast, now is the best time to snap up items that work not only for 2025, but also for many years to come. And, if you've got a wardrobe refresh on your mind, where better to start shopping?
To break it down for you, COS is the destination right now for sleek staples like jackets and denim . When it comes to Mango, there are plenty of transitional separates and expensive-looking dresses that are bound to reach cult status on Instagram and a colour palette to help ease you into the new year. And as for Zara, well there's a stripped-back, minimalist approach happening in the new-in section (including one classic piece I just know is going to sell out), so in short, there's something for everyone.
Liv Madeline wearing a COS bag.
As we've already done the scrolling, we've just made it easier for you to shop the best of the best from these high-street heavy hitters. Ahead, enjoy our roundup the 21 best bits from Mango, COS and Zara right now. Happy shopping.
21 Best New-In 2025 Buys at Mango, COS and Zara:
1. ZARA
The perfect brown argyle cardigan.
These jeans look so chic.
Hourglass blazers are going to dominate this year.
A bandana is the easiest way to freshen up your outfit.
Just gorgeous.
These would look so sophisticated with tights as well as bare legs.
I love a Peter Pan collar shirt.
2. MANGO
Wax jackets will continue to be big news this year.
Simply stunning.
Riding boots look perfect with tights and leggings.
This could easily be designer.
Such a beautiful alternative to a black coat.
A knitted dress is my go-to at this time of year.
Layer a vest like this over a shirt or dress for instant style points.
3. COS
The perfect layering piece.
We can't get enough of these COS jeans.
Already on its way to me!
Are these not the most sophisticated shoes?
You can wear this as a clutch, crossbody or shoulder bag.
Pale pink is a huge colour trend this year.
I'm in the market for a wool mini skirt, and I think this might just be the one.
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By the Time You Shop These 30 Stellar Zara Sale Picks, They'll Probably Already Be Sold OutBlink and they're gone.
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My Sister Asked Me What's Good at Zara Right Now—I Sent Her This 5-Star ListFrom cool coats to chic knits.
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My Goal in 2025 Is to Look Elegant, Effortless, and Classy—47 Sale Finds That Nail the BriefDeep discounts from Aritzia, Mango, J.Crew, and Banana Republic right this way.
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25 New Zara Finds That Give "I Have Very Expensive Taste"Affordable ways to look rich.
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Talk About Great Timing: My Friend Told Me Her Favorite Jeans Are From Mango, and Now, They're on SaleI'm in my lucky girl era.
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My Dad Asked Me to Max Out My 401(K), But I Bought These COS, H&M, and Mango Items Instead (Sorry)At least, I look rich.
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Every Cool Fashion Person I Know Loves COS Basics—Here's What's Worth Buying From Its Massive SaleFrom chic sweaters to staple tees.
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Everything at Zara Right Now Has Me Unwell—25 Items I Swear Will Sell OutMy shopping cart is full.
