If You're Into Minimal Makeup, You Really Only Need This One Underrated Product

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(Image credit: @piashah_)

If I had to define my daily makeup aesthetic with one phrase, it would be "low-maintenance." Even though I appreciate full-face makeup looks, and the effort and detail that goes into them (my saved photos on Instagram are proof), I personally prefer a minimal approach. For me, that usually means foundation, a touch of concealer, a coat of mascara, and lip, cheek, or eye color. 

Here's the thing, though. When it comes to the last part, I almost never use more than one product. Instead, I'll use one multitasking makeup balm that I can quickly and easily apply to all areas of my face without the need for a brush, a sponge, or even a mirror if I'm really in a pinch. These makeup balms range from multi-use color sticks to repurposed cream blushes and beyond, and needless to say, I've accumulated quite the collection. Keep scrolling to see my 10 favorite multipurpose makeup products to use year-round (but especially in the summer when I crave a quick, colorful, and low-maintenance look).

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(Image credit: @mishti.rahman)

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(Image credit: @_kirp_)

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(Image credit: @cassdimicco)

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(Image credit: @aysha.sow)

5 More Summer Beauty Must-Haves

Next, the under-$22 skincare products our editors consider holy-grail necessities.

Kaitlyn McLintock
Beauty Editor

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.