As Who What Wear's senior market editor, I am fully immersed in all things Black Friday right now, and I've been sending recs to people left, right, and center, as well as covering all my favorite finds here on the site. This is the perfect time to pull the trigger on everything you've been looking to buy this season—whether it's an investment winter coat, chic boots, or simply stocking up on some elevated winter basics and staples. Lucky for us, this year many brands and retailers have launched their sales early, so we can get a head start on our shopping without having to deal with the frantic Friday rush.
Below, I'm sharing some of my latest sale finds from Madewell, J.Crew, and Gap, that are filled to the brim with chic basics, and fashion-forward pieces you don't want to miss. Keep scrolling for plenty of insanely good deals to add to your cart. (Note, than for some retailers the discount will be calculated at check out).
Madewell
A classic nav sweater oozes French-girl vibes.
This could pass for designer.
One very luxe-looking sweater.
Perfect for a chic winter white look.
An chic camel coat will add instant elegance to your look.
They're called perfect for a reason.
Lean into this season's burgundy trend with these chic ankle boots.
I'll be stocking up on these classic crewneck tees while they're on sale.
A chic silhouette.
Wear these timeless slingbacks with jeans and dresses alike.
The best kind of winter blues.
Luxe velvet pants are perfect for the winter season.
GAP
No-one will believe it's not designer.
I own Gap's 90s straight jeans in so many colors—they're that good.
A layering top you won't regret.
Designer vibes. Gap prices.
Olive green hues are trending.
A sophisticated satin top for just $41.
So versatile.
Gap's Cashsoft line is insanely cozy, comfy, and soft.
I will be lounging in this cozy set all winter.
Always a yes to a pop of red.
Swaddle yourself in this statement scarf.
Wow, so good for the price.
J.Crew
Effortlessly elegant satin pants you'll want in every color.
Who What Wear best-seller's.
One of my all time favorite staple cashmere sweaters.
Guaranteed you'll be reaching for this all winter.
A warm and luxurious layer.
Corduroy season is in full swing. This navy pair is gorgeous.
Just add a chic pair of dark-wash jeans.
Cute boxers for lounging this winter.
Our editors love J.Crew's sweater Lady Jackets.
Add a festive wintery touch with a pair of Fair Isle socks.
The styling possibilities are endless.
Such a pretty tennis necklace.
Everyone needs an cute cable-knit.
Upper East Side vibes.
This cozy turtleneck gets rave reviews.
Lean into this season's leopard print trend.
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Wait, Gap's Pre–Black Friday Sale Is So Good—25 Elevated Winter Basics That Have My AttentionChic and affordable? Done and done.
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I Predict These 35 Nordstrom Sale Items Won't Be in Stock by Cyber MondayShop these chic finds before it's too late.
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I Shop for a Living—48 Jaw-Dropping Black Friday Deals From My 16 Favorite BrandsThe deals have never been this good.
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I Love Vince Coats, Cashmere, and Other Staples—My Favorites Are All on Sale for Black FridayMajor deals.
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I'm a Picky Shopper, But These 50 Nordstrom Sale Finds Have My Stamp of ApprovalPassed with flying colors.
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I Live in Basics—These 29 Elevated Styles Will Sell Out From Nordstrom's Black Friday SaleVersatile pieces.
