26 Designer Buys That Are So 2024
Hello, and happy New Year! Now that we're officially in 2024, I figured it's time to start shopping like it. That means we're only buying clothes and accessories that feel forward and cool but also like they'll stick with us for the long haul. In other words, we want to wear them into 2025 and beyond. While this ethos can easily be attained via more affordable pieces (more to come on that at a later date), today I was in more of a treat yourself kind of mood, so I decided to round up the best luxury finds on the market right now that fit the bill.
From bags—so many bags—to boots, dresses, jewelry, and more, below you’ll find twenty-find designer duds that just feel fresh. And trust me, whether you’re in the market to splurge or not, I think you’ll enjoy seeing them at the very least. Ready to get started? Just keep scrolling.
It's six days into the year and I'm already seeing it everywhere.
This brand can make any staple (such as the LBD) feel fresh.
Thought Tory Burch was everywhere last year? Just wait to see what 2024 brings.
You're going to hear the name Margaux thrown around a lot this year.
Two things are forever: grey cardigans and Celine.
Extra points if you pair it with the matching lace tights.
The David Yurman girlies were onto something all along.
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.
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