As convenient as Amazon usually is when you're in a bind, there's nothing easy about navigating the seemingly endless selection it houses during Prime Day, the retailer's annual sale event that resulted in a whopping $12 billion in sales last year. In the past, the site has crashed due to the number of people around the world who logged on for the two-day sale. It's madness.
This year, though, our goal is to make shopping for fashion deals on Prime Day just as seamless as it would be if the sale wasn't going on, if not more. To do that, my fellow editors and I spent hours scrolling through deal after deal, finding the very best of what's up for grabs today and tomorrow. Given that looking expensive is my 365-days-a-year personal goal in life, I'm doing my part by rounding up the chicest, most elegant finds that are marked down on Amazon as we speak. Start here, and when you're done, there will be plenty of other Amazon Prime stories waiting for you.
*Buying one in every color.*
This is a no-brainer purchase.
I'm smitten with these cat-eye shades from Ray-Ban.
The perfect shirt doesn't exist… Oh wait.
Getting dressed this summer just got 10 times easier.
An Hermès alt.
Looking pricey starts with a waistcoat.
Delicious.
Boat-neck tees > every other style.
Your new everyday heeled sandals.
If it has a mock neck and no sleeves, I want it. Period.
Everyone needs one.
Just easy.
A classic '90s bag shape.
Cool is an understatement.
These will forever be chic.
To throw on top of just about anything.
A must.
Obsessed with this cut.
Sofia Richie Grainge has been loving gladiator sandals of late.
White trousers are all over the streets of Italy and France in the summertime.
A nice watch will upgrade any outfit.
The perfect incognito shades.
A French favorite.
A sale like this one creates a perfect opportunity to test out a controversial trend like low-rise jeans.
Hello, beautiful.
Anything off the shoulder has my vote.
Bermuda shorts are 100% back.
Up next, shop the best beauty deals for Amazon Prime Day, chosen by our editors.
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The Chicest European Women Have Convinced Me to Try This Effortless AccessorySimple yet so chic.
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29 Spring Items From Free People That I'm Shopping for 2025These are going to go quickly.
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10 Things to Buy in March for a More Expensive-Looking WardrobeYour monthly shopping list.
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I'm a Former Revolve Buyer—These 26 Items Are on My "Buy for Spring" List -
The Category Is Fall 2025 Runways, and the Budget Is $350—30 Finds That Fit the BillI'm getting ahead of the curve.
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This French Style Muse Just Effortlessly Pulled Off 4 of the Season's Biggest Trends in One LookCool-girl vibes.
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These 8 Things Make Every Day Feel Like a Luxury VacationNo travel required.
