We Threw a "Love What You Wear" Party With LOFT
Sponsor Content Created With LOFT
As unapologetic lovers of fashion, we jumped on the opportunity to throw a Love What You Wear party with our good friends over at LOFT. Just a hop, a skip, and a jump from the Who What Wear offices in Manhattan, we took over LOFT's flagship store on Fifth Avenue with feel-good beats and treats for one night only.
One of our favorite influencers, Sai De Silva, left her unbearably adorable kids at home for the night and came to hang out with us instead. The Scout the City blogger teamed up with Who What Wear editor Aemilia Madden to curate their favorite pieces from LOFT's new arrivals, giving the crowd tips and tricks for styling pieces that put a little pep in your step.
Step inside the Love What Your Wear event we threw with LOFT—you're definitely going to want to see what all our chic guests wore.
Sai De Silva, aka @scoutfashion, and her expertly curated picks from LOFT's fall collection. (Hello, faux-fur leopard coat.)
De Silva showing guests how to layer up those prints like a pro. PS: Mock-neck sweater-tanks are the life hack you need for this current weather situation.
DJ Jenny Albright and the LOFT faux-suede moto jacket we're all buying immediately.
Flipping the script on how to wear black and white for fall.
Introducing one of the night's signature cocktails, the Lavender Collins. Sip, lick your lips, repeat.
As per usual, Who What Wear editor Aemilia Madden's look is everything we need to get through this week.
Seriously, tell us Carrie Bradshaw wouldn't be all over these pants in a heartbeat. Team with an elevated black knit to be fall-ready in an instant.
Words to live by: "If it makes us smile, let's go with that."
Still hunting for the perfect check blazer and denim combo? LOFT has it covered.
Creeping on these perfect pastels and to-die-for curly bangs.
ICYMI, puffer jackets are a major thing this season, and we need one in every color possible.
No major surprise that the Who What Wear team is accessory obsessed. (In case you're wondering, these are the earrings getting all those big smiles.)
Give it up for the low-key cool.
The selfie mirror photo booth in action.
We're starting a puffer jacket gang, and you're all invited.
Babe alert.
Loving our selfie photo mirror, and also this floor-length shirtdress situation.
Ten out of 10 for this digi-floral wrap dress—raised hands emoji–worthy.
Colorful mini bouquets made for a cheery gift with purchase, letting shoppers take a little dose of happy home to apartments all across the city.
Florals + a motorcycle jacket + metallic slides = super-chill Cali-girl style. (Also, we found our next moto jacket here, and NBD—it also comes in pink.)
Check out LOFT's new arrivals, and prepare to wrap yourself up in fresh pieces you love.
Natalie Cantell is an NYC-based style director, creative consultant, and contributing fashion editor. She was the executive director of Who What Wear and Marie Claire’s brand studio until 2023, and now freelances globally on shoots, stories, and special projects across fashion, luxury, beauty, home, and travel.
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