At Who What Wear UK, we make it our mission to be well-informed when it comes to emerging and recirculating designers, and Loro Piana is a brand generating a lot of buzz. Minimalism continues to dominate the fashion space, and the emphasis on refined style has pushed brands like Loro Piana to the forefront of our minds.
Few brands can compete with the expertise of Loro Piana when it comes to quality craftsmanship. Founded in 1920 as a producer of cashmere goods, it's become a veteran in the luxury market with decades of research backing. Since its inception, the heritage brand has specialised in woollen garments and Italian-derived fibres, resulting in apparel produced to the highest specifications. Some of its meticulous measures include the use of virgin materials, finely spun fibres and combing techniques, resulting in the supplest knits.
Loro Piana has garnered worldwide praise from tastemakers and celebrities including Angelina Jolie and Rosie Huntington-Whiteley, who are often spotted in its minimalist pieces. The brand’s creations are the antidote to trend-inspired pieces. With the deliberate absence of a creative director, the brand instead focuses on craftsmanship, functionality and timeless pieces that are made to last a lifetime and remain relevant.
Although the price points suggest opulence, its designs are understated and timeless, which is reflected in the premium fabrics. Loro Piana hones in on classics in neutral colourways, though the Mediterranean influence is evident through the use of warm hues, macramé knits and casual suiting reminiscent of Italian style.
Its arsenal also includes decorative and functional homewares—don’t be surprised to see wooden backgammon sets, frisbees and blankets, as the brand aims to transcend the essence of luxury throughout the homes of its customers.
Keep scrolling to discover some of Loro Piana’s best-selling investment pieces—from cashmere-rich knitwear to streamlined silken silhouettes.
Shop Loro Piana's Best-Selling Pieces:
As you'd imagine, Loro Piana tailoring is second to none.
This loosely draped maxi is perfect for summer days.
These Grecian-inspired sandals with polished hardware strike a balance between minimalist and modern.
The contrast of the clean cut with the textured belt is inspired. It's just the right hint of Bohemian.
A multicoloured bag reminiscent of the term (dare I say it, Succession fans) "ludicrously capacious". Featuring an extended handle and deep gusset, it's a piece to house many possessions without compromising on style.
I'm in awe of this colourway combined with high-quality suede. It makes the hue even richer.
A buttery (both in feel and colour) accessory to suit all outfits. Spot the faintest of brand detailing.
A refreshing and directional take on the raffia basket, this tote incorporates varied fabrics including wool, silk and leather, resulting in a textured piece akin to a wall hanging.
I love the clever juxtaposition of the hardened sole with the canvas upper.
A Breton top is one of those pieces that works really hard in a wardrobe. Loro Piana's is fashioned from finely woven cotton.
Menswear-inspired tailoring with a slightly dipped hem, this is a piece that will never go out of style. Wear it repeatedly and it'll become more supple with age.
This apron-style frock reminds me of the coastal grandma aesthetic of 2022. The loose weave and dainty striped detailing is also a nod to the nautical, whilst offering a "grown-up" appeal.
Loro Piana believes in well-crafted basics like this cashmere tank. The cashmere used is treated to ensure softness, and the Henley buttons offer something unique when compared to a typical tank.
A classic slip dress with a delicate lace trim.
The Aurora blazer comprises a twill and linen blend, nipped waist and polished gold adornments.
We haven't quite reached the season for knits this year, but this expertly crafted cashmere jumper is a lifetime investment.
A '50s-inspired swimsuit with a halterneck neckline and barely-there wooden embellishments.
This billowy midi dress is offered in a soft lemon hue. The macramé belt adds further texture and contrast.
Relaxed tapered trousers in a gorgeous olive hue, and look at that beaded accent.
A pocketed shirt crafted from raw linen. Note the slightly puffed sleeve—every detail is intentional.
The iconic suede loafers, now available in a lovely green hue.
Stripes will always be classic.
The navy colourway of the Nyack trousers are just beautiful.
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