How to Wear Color Like a French Girl
It’s difficult to pinpoint what makes Parisian girls so chic. They’ve mastered undone cool, understated elegance, and effortless style. But what gives them that je ne sais quoi? One thing we’ve noticed is that they usually stick to neutrals—their wardrobes mostly consist of white, black, navy, and nude. But they reach for one bold color time and time again: red. Their fondness for red makes sense. The shade is both an enduring classic while completely modern. And it commands attention in a way that’s never flashy.
Whether they’re matching a punchy crimson bag to their lipstick, injecting strong color into an all-black ensemble, or throwing a poppy coat over a simple top and straight-leg jeans, it’s the color French It girls always wear.
Want to see how chic Parisians like Jeanne Damas and Caroline de Maigret wear red? Keep reading to get inspiration from their outfits, and shop our favorite pieces to get their looks.
Jeanne Damas sticks to the basics but brings a pop of red to her outfit with a quilted Sonia Rykiel bag.
The dark wash is very slimming.
French brand Sonia Rykiel is a favorite of Parisian girls.
Opt for a bold coat like Caroline de Maigret.
There’s nothing more French than a striped boatneck top.
This coat makes a bold statement.
A classic light blue wash.
Emmanuelle Alt offsets her menswear-inspired all-black outfit with feminine kitten heels.
These pants can take you from the office to dinner.
These iconic sunglasses are classics.
Actress Alice David doubles up on denim, and she makes her outfit pop with patent Mary Janes and red details on her jacket.
Update a trench coat by trying it in denim.
Snag this top while it's on sale.
Swap out your skinny jeans for a straight-leg cut.
Ribbon tie shoes are everywhere this spring.
Blogger Anne-Laure Mais sticks to shades of blue, and she brings pops of red in with her accessories.
Pair this top with skinny jeans.
The high-rise cut is very flattering.
French girls love the Mary Jane shoe silhouette.
These clear sunglasses feel so modern.
Next, read about the one piece French girls can’t live without.
Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.