5 Trainers Londoners Are Wearing on Repeat Right Now
Take a walk along the streets of London, and you'll probably spot one shoe style more than any other: trainers. Over the past few decades, trainers have expanded their use from simply sportswear to everyday styles, and for many, they are even a workwear staple. Within the past few years, trainers have grown in sartorial strength. As they're no longer restricted to being paired with leggings or jeans, you'll spot trainers finishing almost any look, from skirts to dresses and even tailoring.
There's no denying the draw of trainers. A comfortable pair of shoes that can be worn all day? Sign me up. And as a big fan of the style, I have a few styles that I pick and mix every day. And right now, there are five particular styles that Londoners can't stop wearing. To save you scrolling time, I've pulled them together to provide inspiration for your next trainer purchase. You'll find a mix of retro silhouettes and dad-trainer styles, and all come in various colours to suit your personal preference.
Keep scrolling to explore the five trainers that Londoners are wearing right now.
LONDON TRAINER TRENDS 2024:
1. ADIDAS SAMBA
Style Notes: I couldn't possibly do a trainer roundup without mentioning Adidas Sambas. The breakthrough trainers of the year have been spotted on everyone from Kendall Jenner to Kaia Gerber, and every fashion person is trying to get their hands on a pair. If you can't find your size, Gazelles are a great alternative.
Shop the shoe:
These black gazelles will go with so many outfits.
2. NEW BALANCE 530
Style Notes: New Balance reappeared on the fashion radar a few years ago with the 550 hype, and since then, it has continued to knock out iconic trainer style after iconic trainer style. For 2024, the retro 530 is taking centre stage.
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3. ONITSUKA TIGER MEXICO 66
Style Notes: Maximalists, rejoice. The bold yellow Onitsuka Tiger trainers are easy to spot and even easier to style. I've spied these paired with sleek tailoring, classic denims and even floaty white dresses.
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4. VEJA VENTURI
Style Notes: We all know the success of the Veja Campo, but the newer, bulkier silhouette of the Venturi has become a favourite amongst fashion people and editors alike. The style also features Alveomesh, an exclusive fabric made from recycled polyester.
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5. REEBOK CLASSIC NYLON VINTAGE
Style Notes: Fashion is definitely having a nostalgic moment with the return to '90s and '00s trends. In the footwear realm, Reebok has returned to its iconic vintage silhouettes which work in perfect harmony with throwback styles like cargo pants and baggy denim.
Shop the shoe:
This story was published at an earlier time and has since been updated.
Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.
During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.
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