We Went Street Style–Spotting in London—These 7 Winter Outfits Wowed Us

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(Image credit: MORGANE MAURICE FOR WHO WHAT WEAR)

Nowadays there’s no shortage of inspiration when it comes to fashion. Long gone are the days you had to patiently anticipate print issues and dog ear unattainable pieces. The fashion realm is gradually becoming more accessible and inspired. A few times a year runways from London to Copenhagen serve us with a delectable forecast and equally inspiring are the get-ups of the attendees flitting to and from said shows. Ever informed, they come dressed to the nines, in trend-forward pieces, creatively styled and their outfits reflect pieces that’ll be dominating the fashion scene in months to come.

There’s something inexplicably authentic about street style which makes it a great reference point for day-to-day dressing. Although fashion week styling is more editorial (and understandably so) it bridges the gap between high fashion and the everyday fashion-conscious, looking for style inspiration.

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(Image credit: MORGANE MAURICE FOR WHO WHAT WEAR)

This year has been a fruitful year for fashion. Between the resurgence of suave noughties pieces, contemporary styling elements and witnessing the permanent standing of certain fashion pieces (I’m looking at you, scarf coat), we’re ending the year on a high.

Scroll on to see the London street-style looks that have caught our attention this season, and then shop all the pieces you may need to re-create the 'fits at home.

1. Scarf Jacket + Polka Dot Mini Dress + Riding Boots

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(Image credit: MORGANE MAURICE FOR WHO WHAT WEAR)

Style Notes: Scarf coats are the fashion set's firm favourite when it comes to outerwear. Pair yours with a pretty mini dress and knee-high boots, adding tights when the temperature drops down further.

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2. Shearling Jacket + Semi Sheer Dress

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(Image credit: MORGANE MAURICE FOR WHO WHAT WEAR)

Style Notes: Make a LBD work all year round by adding smart layers, like a shearling coat or jacket. We love how timeless this looks feels, thanks to the addition of simple accessories like barely-there heels and a black tote.

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3. Classic Camel + Maxi Slip Dress

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(Image credit: COURTESY OF MORGANE MAURICE )

Style Notes: This may just be our favourite. A classic camel coat is a staple that nearly every fashion person has in their winter capsule wardrobe, and here it is style effortlessly with a slip dress and simple black boots. Chic, comfy and elegant, all wrapped up in one. 

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4. Oversized Scrunchie + Statement Earrings

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(Image credit: MORGANE MAURICE FOR WHO WHAT WEAR)

Style Notes: Londoners are not just wearing coats and boots this season, they're also leaning heavily into statement accessories, too. Adding fabulous earrings and hair pieces to a simple blazer or jeans-and-jumper look can instantly add something special. 

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5. Embroidered Jacket + Straight-Leg Jeans

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(Image credit: MORGANE MAURICE FOR WHO WHAT WEAR)

Style Notes: If there's one thing we're certain of, it is that London fashion people love denim. Here, a fashion week guest styles classic blue jeans with a printed jacket to give it a French feel. We're here for it!

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6. Khaki Faux Fur Jacket + Bandeau Leather Dress

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(Image credit: MORGANE MAURICE FOR WHO WHAT WEAR)

Style Notes: Another dress-and-coat look that lives in our mind rent free. Leather is always in style, but this winter it is taking to the stage like never before. Whether you choose a statement dress like above or go back to your trusty trousers, we suggest styling the material with other contrasting fabrications like faux-fur, wool and velvet.

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7. Trench Coat + Maxi Denim Skirt

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(Image credit: MORGANE MAURICE FOR WHO WHAT WEAR)

Style Notes: I love the versatility of this look. Simple but still polished, it would work for the office, date night, dinner with friends and the weekend. Plus, it proves that the denim skirt you purchased earlier this year really was a great investment.

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Next Up: The Winter 2023/2024 Fashion Trends That Really Matter

Freelance Fashion Editor

Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities. She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications, Who What Wear UK and Stylist. Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne. She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.