All the Best Designer Brands Are Doing This Flashy '90s Shoe Trend

Every season, fashion critics will declare that the trend for logos has reached its zenith and is on a fast decline. It’s been over five years since high fashion brought this kind of loud branding back from the dead, and it’s definitely not slowing down.

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We started with motif-splashed tees, and now can we see that every single part of a wardrobe can be splashed with logos. Following a renaissance of monogrammed bags such as Fendi or Dior in 2018, designers have moved onto footwear. No pair of sneakers would be complete without its requisite tick or name or trademark, but now, all types of shoes (primarily quite fancy ones) are the canvas for showcasing your brand loyalty. From boots and mules to sandals and sneaks, certain fashion houses are leaving no part of a shoe unturned. Forget quiet luxury—this flashy trend is equal parts ironic (conspicuous and ’90s-inspired) and Instagrammable (nothing says “Prada” like something with Prada logos quite literally printed all over it).

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So if pledging your designer allegiance or delving even further into retro-ironic fashion is your jam, keep scrolling to shop the key pieces from the current logo trend. 

Related: The Designer Bag We're All Buying Secondhand (Out of Choice)

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Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. She joined in 2015 when she launched the UK sister site following a seven-year tenure at Grazia magazine as fashion news and features editor. With experience in print and digital across fashion and beauty, Hannah has over 18 years of experience as a journalist, editor and content strategist. Her opinion has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com and she is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.