Is This the Most Photogenic Bag Ever?

When you pay attention to street style as much as we do, you start to notice the pieces that are repeatedly seen on the stylish elite and look great in photos. And while these photogenic pieces usually manifest themselves in the form of, say, statement heels or an of-the-moment dress silhouette, the latest crop of street style imagery has all signs pointing to something else: a bag. (The Loewe Puzzle bag, to be exact.)

Back in April, when we deemed Jonathan Anderson’s Loewe (pronounced: Lo-EE-vay) the next big thing, we couldn’t have imagined the level to which the brand’s latest hero piece would skyrocket on the streets. With everyone from bloggers to editors to off-duty models sporting the purse, we had trouble narrowing down our favorite photos to a meager gallery of 35. Nonetheless, we did, and upon seeing the evidence, we think you’ll agree that it is versatile, wearable, and above all, a thing of sartorial beauty. The Puzzle, simply put, is the most photogenic bag ever.

Click on the gallery below to see (and shop!) the bag.

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(Image credit: A Love Is Blind)

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(Image credit: A Love Is Blind)

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(Image credit: J'ai Perdu Ma Veste)

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(Image credit: A Love Is Blind)

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(Image credit: Adam Katz Sinding of Le 21ème)

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(Image credit: Shot by Gio)

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(Image credit: Stockholm Streetstyle)

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(Image credit: Adam Katz Sinding of Le 21ème)

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(Image credit: Stockholm Streetstyle)

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(Image credit: Adam Katz Sinding of Le 21ème)

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(Image credit: Stockholm Streetstyle)

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(Image credit: J'ai Perdu Ma Veste)

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(Image credit: Adam Katz Sinding of Le 21ème)

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(Image credit: A Love Is Blind)

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(Image credit: Adam Katz Sinding of Le 21ème)

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(Image credit: Camille Over the Rainbow)

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(Image credit: Adam Katz Sinding of Le 21ème)

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(Image credit: Collage Vintage)

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(Image credit: Adam Katz Sinding of Le 21ème)

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(Image credit: A Love Is Blind)

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(Image credit: Adam Katz Sinding of Le 21ème)

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(Image credit: Camille Over the Rainbow)

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(Image credit: Adam Katz Sinding of Le 21ème)

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(Image credit: Adam Katz Sinding of Le 21ème)

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(Image credit: Collage Vintage)

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(Image credit: Adam Katz Sinding of Le 21ème)

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(Image credit: Collage Vintage)

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(Image credit: J'ai Perdu Ma Veste)

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(Image credit: A Love Is Blind)

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(Image credit: J'ai Perdu Ma Veste)

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(Image credit: Adam Katz Sinding of Le 21ème)

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(Image credit: Collage Vintage)

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(Image credit: The Fashion Guitar)

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(Image credit: A Love Is Blind)

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(Image credit: Adam Katz Sinding of Le 21ème)

Which street style snap gave you the most bag envy? Tell us in the comments!

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Editor-at-Large

Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2024, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch Summer House.