I'm a Fashion Editor and I Guarantee This Low-Key Luxury Bag Will Still Be Sought After in 20 Years
Handbags usually fall into one of two categories. They're either timeless, a design that'll transcend seasons, or they're trendy, born to reflect a particular moment. But what would it look like if there were a handbag that fell into both categories? Well, it would look something like the Loewe Puzzle Bag.
The Loewe Puzzle Bag was the first new bag designed by Jonathan Anderson (or JW Anderson in fashion speak) for Loewe. It was introduced in June 2014 at the men's S/S 15 collection presentation in Paris, a year after Anderson took his seat in the Spanish brand's creative director's chair, and was undoubtedly the most talked about piece on show. Fast-forward a few months, and the Puzzle was a firm fixture in Loewe's A/W 15 womenswear collection, too, only in a slightly smaller size than the original S/S 15 duffle.
What made (and still makes) the Loewe Puzzle Bag stand out from the rest of the high-end arm candy on offer was its technical skill. The bag's ergonomic, origami-style shape, made up of separate pieces of leather stitched together, folds down until it is completely flat. With the addition of different straps, the Puzzle can be worn in five different ways, making it one of the most versatile designer bags we've come across. Owing to its precise and complex pattern, it takes an expert team nine hours to assemble just one Loewe Puzzle Bag, which only adds to its covetable appeal.
In the years since its launch, the bag has been revisioned in a rainbow of hues. Though, the black, tan, beige and green colourways are easily the most prevalent on our social media feeds.
Instantly recognisable and unlike anything else out there, the Loewe Puzzle Bag has become something of a cult item. It's particularly popular amongst minimal-style enthusiasts who can't help but gravitate towards the bag's clean lines coupled with its ingenious design, which earned the bag its place alongside other (arguably more traditional) classic handbags.
So if you're looking for a timeless arm-candy option that's anything but boring, scroll below to see and shop the best Loewe Puzzle Bags.
SHOP LOEWE PUZZLE BAGS:
The Mini Puzzle:
Big enough for your keys and bank card... What more could you need?
The Small Puzzle:
The Medium Puzzle:
I love the lighter shade when paired with grey, brown and burgundy.
The Fold Puzzle:
The Puzzle Bumbag:
A small bumbag iteration for those of you that don't love a crossbody.
Technically it's under the men's section but who's to stop women rocking it too!
There's something quiet robotic about this silver version and I'm all here for it.
Shop Other Loewe Bags I Love:
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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