I Think This Is the Chicest Bag You'll Find for Summer
Ever since Jonathan Anderson joined the Spanish heritage brand Loewe as creative director back in 2013, I have been considering purchasing one of its covetable bags. The hammock! The puzzle! The cushion tote! I just adore them all, and if I am ever to invest in a designer bag, there is no doubt about it that I would head straight to Loewe. The bags typically cost around £2000, however several years ago the house cleverly introduced an ‘entry level’ option—its logo-emblazoned basket bag. The rest is history, as these raffia totes are still selling like hot cakes.
This year Loewe has debuted a new, more relaxed summer style—a canvas top handle bag which is under £1000, making it more accessible than the brand's other signature leather styles. The Cubi is a newbie for spring summer 2022, and has a boxy cube shape, a beautiful cotton canvas covered in a logo print and has elegant leather trims. An all-over monogram handbag might sound a little Footballer's Wives, but the muted colour ways and soft structure, stop this from being too shouty or a flash-in-the-pan design. Although the brighter green and pink versions are fun, I would opt for a more neutral cream, sage or black Cubi, as these feel more timeless.
The Cubi:
Shop the Cubi:
Next up, the key trends for spring summer 2022.
Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.
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