A Disco Party, 3 Custom Dresses, and Dancing Until Dawn—This Wedding Had It All

Annabel Schwartz and Felipe Gontijo de Araujo wedding
(Image credit: Puci)

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Annabel Schwartz and Felipe Gontijo de Araujo wedding

(Image credit: Puci)

It only took 14 days for Annabel Schwartz and Felipe Gontijo de Araujo to move in together after they first met. After sitting next to each other at a birthday dinner in 2016, the two locked in on one another and got lost in conversation. "Two weeks later, a quick trip to Brazil and Miami, a friend's wedding, a Met Gala after-party, and several evenings of being young 20-something-year-olds running around NYC into the early hours of the morning, we decided 14 days was plenty of time and moved in together," Schwartz explains. "Uninterested in the fact that we were total opposites with very little in common and essentially complete strangers, we were crazy about one another and absolutely certain that we'd figure out a way to always make it work."

And they did make it work. "We spent the following six years traveling around the world, showing and sharing each other's passions, building our careers side by side, and curating the most beautiful life together," Schwartz gushes about the life she has built with her now husband. "[It's] a life that is often filled with a very loud house of overnight guests and dinner parties and friends stopping by, and so began a very cherished tradition of quiet Saturday mornings, where, even if for just a little while, every Saturday morning is for just us."

It was on one of their treasured Saturday mornings—a bright, sunny Los Angeles summer day in September 2022—that the couple became engaged. "Felipe and I woke up and laid in bed for an hour laughing and cuddling. Finally, he looked at me and said something along the lines of 'I want to wake up to you like this for the rest of my life. Let's get married,'" Schwartz reminisces. "Completely unaware that he was actually proposing I said, 'I'd go to the courthouse and marry you today.' He rolled over, grabbed the ring, and said, 'No, let's do this thing right.'" Five days later, the couple celebrated their engagement at Chateau Marmont.

Years before the couple were engaged, they traveled to the Maçakizi Hotel in Bodrum on the Turkish shoreline. "Five minutes after arriving at the property, Felipe looked at me and said, 'We should get married here one day,'" Schwartz recalls. Once engaged, the couple remembered that moment and the special setting and decided to plan their wedding on the property. The wedding took place in September 2023 on grounds lush with olive trees and bougainvillea along the Turquoise Coast. The couple planned a celebratory weekend that kicked off with a disco party and beach day and ended with personal vows and dancing until dawn, but there were even more lively and personal moments planned throughout the wedding weekend.

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"The wedding events started on Thursday evening with a full-blown disco party on the beach. We had zero interest in giving our guests a mellow welcome cocktail reception. Everyone had traveled long and far to be there with us, and we wanted to set the tone with a bang."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"I wore a custom couture gown made by Patricia Voto that had this stunning silver beaded lattice with tiny white silk flowers at each intersection. The rest of the dress was entirely open and see-through, which is very on-brand for me."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"I paired [the dress] with a pair of Saint Laurent heels and fine jewelry from Brazilian brand Sauer."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"Felipe wore a pair of Prada trousers with a vintage Prada shirt, which happened to be called the Impossible True Love Shirt—he said it perfectly described us. His outfit was complete with a pair of custom Cariuma Vallely sneakers that were adorned with a foil print of our wedding date and our initials."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"Friends reunited, new friendships were formed, love interests were piqued, [and] hello kisses were shared, but dancing was the main item on the evening's agenda."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"[The] all-night dance party ultimately ended in the majority of us stripping down and jumping into the ocean around 4:00 a.m."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"The following day, we all gathered back at the beach to recover."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

The bride wearing a Zimmermann swimsuit.

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

WWW Weddings tip: "One of the best pieces of advice we were given is to grab one another's hand and not let go. All weekend, people will accidentally pull you apart—to take photos with you or say hello or dance with you—but your wedding is about you and your partner, and you want to be able to laugh and reminisce on everything together later. Don't let yourselves get separated!"

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

Custom House of Talana ashtrays from the bride's consulting company.

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"As the day went on and we jumped in and out of the crystal-clear sea, juice shots turned to bottles of rosé, and the DJ turned the speakers up to full volume."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

WWW Weddings tip: "Be a guest at your wedding. Something will go wrong, and it does not matter at all. After a year of planning and prepping for the most important weekend of your life, it's really hard to get to the wedding and just relinquish all control, but it's so important to. Trust in your vendors, coordinators, event planners, or bridal party and let go. All that matters is that you're having the time of your life because if you are, your guests will too. You're the heart of the party—set the tone!"

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"An afternoon beach party erupted before we all quickly ran back up to our rooms to get ready for the evening's event."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"The Friday night dinner was arguably one of my favorite parts of the entire weekend. [I] dressed in a semi-sheer black caftan gown from Saint Laurent paired with Saint Laurent black heels and gold jewelry from Sauer. Felipe [wore] the most stunning white blazer and black trousers from Ralph Lauren Purple Label, black Saint Laurent smoking slippers, and a gold Patek watch from his father."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"Shortly after the pandemic, Turkey was the first country to reopen its borders to Americans, and after months of being cooped up in the house, I jumped at the chance to get away. Maçakizi Hotel had been on my radar for a few years, so we quickly booked a room and some flights, and we were on our way."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"It's hard to describe and truly is one of those places you just have to go to to understand. While there are far more luxurious or specially designed properties in the world, there is something about Maçakizi that is completely unrivaled and exponentially more special. There's a certain energy and simplicity that makes you feel like you've arrived in heaven while never leaving the comfort of your home. The staff quickly became our family, and the owner, Sahir, very quickly became a dear friend."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

WWW Weddings tip: "Make your own rules. I have so few formal and traditional photos of Felipe and I posing together or with our families because we simply didn't care to allocate enough time for it. We wanted everyone, and ourselves, to be enjoying the hotel, the beautiful destination, the party, and the people."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"Although there were 150 guests spread out over several tables, everyone felt so close and connected. The only way to describe it is genuinely to say it was magical."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

The couple the night before their wedding.

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"I was worried we had asked too many people to speak and that our guests might become impatient toward the end, but I couldn't have planned it better. Each speech was an Oscar-winning performance. The speakers somehow perfectly oscillated between Larry David and Aaron Sorkin to Nicholas Sparks and Woody Allen. Every single one of our guests were locked in, roaring in laughter or sobbing uncontrollably. I've never witnessed so much pure, raw, and tangible emotion—it was truly indescribable and the most touching experience of our lives."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"I wanted to look like myself at my wedding. I almost never put anything on my skin, and aside from a bit of eyeliner and mascara, I don't usually do my makeup, so it was a quick and easy process."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"Our invitations were quickly drafted in the least formal way possible by one of our friends who happened to be good with some design software. Paper planes have served as a symbolic figure in our relationship for years, so it felt fitting to provide each of our guests with an empty paper plane and pencil in their hotel rooms upon check-in. They were asked to write us a note, a wish, a piece of advice, a joke, a story, or anything that came to mind and bring it with them to the ceremony so they could be collected and later turned into an art piece for our home."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

The venue just before the wedding ceremony began.

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"A vintage yellow-diamond necklace borrowed from a friend who owns [the Maor] jewelry store in Los Angeles."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"Meeting my fairy godmother—Sarah Swann, creative director for Amsale—was probably one of the best highlights of planning this wedding. Originally, I had zero intentions of doing a custom dress, but … after 20 or so minutes talking to Sarah, I was completely enamored with her and was certain the only path forward would be to have her design a custom dress for me. We pulled inspiration from Grace Kelly, Audrey Hepburn, and one of Amsale's first wedding dresses ever designed."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"I wanted the dress to be timeless and elegant—something I could be certain I'd look back on in 20 years and say, 'I'd wear it again tomorrow.' When Sarah sketched the original concept as we exchanged ideas, no changes were needed. She knew exactly what I had in mind, and I trusted her implicitly."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

The couple on their wedding day.

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

The bride walking down the aisle with her father.

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"The best part of our ceremony was the fact that we decided to do rather nontraditional vows. We wrote and read them together, taking turns reading line for line. We didn't want to exchange vows to be this picture-perfect couple that wasn't true to who we were in that moment. Instead, we decided that the relationship we had right then and there was exactly what we wanted to vow to keep."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

The couple moments after they were married.

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"Our friend who owned the restaurant where Felipe and I first met ended up officiating our wedding, and it was so special to have someone who has seen us through our whole relationship be up there with us. As I come from a Jewish background and Felipe a Catholic one, we opted out of any religious traditions. Some of our friends came up and read excerpts of literature chosen by our officiant, and my best friend James was our ring bearer."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

The wedding dinner set at the Maçakizi Hotel.

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"I knew I would want to change out of my wedding gown after the ceremony so that I could be super comfortable, flexible, and move with ease while running around during dinner, so I sought out a simple slip dress from Saint Laurent. Of course, I had to modify it just a tad to feel like me and had them make the open back quite a bit lower and the plunging neckline more plunging. I threw on a different pair of Saint Laurent heels and swapped the earrings for a pair from Schiaparelli."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"Felipe and I love candlelight. Whenever guests come to our home, they usually remark how many candles we have lit and how perfectly dim it is. It sets such a tone of intimacy and romance, so naturally, our ceremony and dinner were predominantly focused on candlelight. Even our escort cards were candlesticks with each guest's name and table number laser-printed into the wax, which then became part of the tablescape. Florals and other design details were white to keep a light and romantic feel in line with the candle displays."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"The only pop of color we really integrated were the menus, which were custom-made for us by one of our closest friends and favorite artists, Austyn Weiner. She had full reign and came up with the phrase 'And the beat goes on but not without you' to be the perfect note to adorn each seating place."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"Felipe wore a Saint Laurent tuxedo with a Dior shirt and shoes from Bally before changing into his own pair of custom Cariuma sneakers. His look was complete with a gold Patek Philippe watch and his Cartier wedding band."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

The couple dancing at the after-party.

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"After [dinner], we moved into the room that became our dance haven."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"The design direction was Paris's Hotel Costes meets Ibiza's DC10—two of our most frequented venues in Europe and destinations where some of our fondest memories have unfolded. Guests felt like they were transported to our home in the '70s in Europe."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"Later in the evening, I changed once more into a custom fully beaded minidress from Clio Peppiatt. The dress was white with different bronze and gold illustrations throughout that symbolized important chapters in [our] relationship."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"Felipe also had a pair of custom Cariuma sneakers made for me with a foil stamp of our wedding logo and dates—I felt so comfortable, and everything was so meaningful."

Annabel Schwartz and Felipe Gontijo de Araujo wedding.

(Image credit: Puci)

"We danced well into the sunrise and didn't stop for a minute."

Venue: Maçakizi Hotel

Photographer and Videographer: Puci

Hair and Makeup Artists: Gökhan Yalçıner and Furkan Yalçıner of Jonat's

Creative Director: House of Talana

Designer and Producer: A46 Design Studio

Signature Scent: The Music Studio by Lola James Harper

If you're interested in having your wedding featured on our site, please fill out our Who What Wear Weddings submission form here.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.