I Stayed at the Luxury Hotel Brand Fashion People Dream About—5 Details That Impressed Me the Most
Welcome to Fashion’s Finest Stays, a travel series where we lend our fashion-editor POV to the world of hospitality. Here, we’ll give you exclusive insider access to the world’s most renowned hotels and resorts, uncovering every detail you’d ever want to know before you book.
Fashion people, including me, love nice things. Our preferred state is being engulfed in beauty, so when we travel, it isn’t just about what we pack; it’s about where we stay. The Bulgari brand has managed to tap into the grandeur lifestyle of its jewelry customers by offering them a place to stay in the most prestigious cities around the world. Bulgari Hotels has nine properties spanning Paris, Milan, Rome, Tokyo, Shanghai, Beijing, Dubai, Bali, and London, with three more locations in the works. While each property has its unique vibe and reputation, the Milan location specifically piqued the interest of the fashion community. Insiders often gather there during Milan Fashion Week for events or brunch and sit at the bar to see and be seen. All that to say, Bulgari hotels are on the map when it comes to must-visit destinations for the It crowd, and I was itching to experience at least one of these beautiful properties.
I had the pleasure of staying at the Shanghai and Beijing Bulgari Hotels in China, and my expectations were (not shockingly) exceeded. I could gush about the more obvious things you are used to reading about in a hotel review, but I would rather share the finer details that impressed me most. From the spas to the in-room dining menus, these properties exude extravagance in a way that somehow still makes you feel right at home and makes the cost worth every penny.
Foodies from all over the world will find solace in the dining opportunities at the Bulgari hotels. The Shanghai and Beijing properties, in addition to many other Bulgari properties worldwide, are home to the Michelin-star restaurant Il Ristorante Niko Romito. This restaurant focuses on contemporary Italian fine dining, locally sourced ingredients, and innovative techniques. Before dinner, make a stop at The Bulgari Bar for an aperitivo. The drinks are next-level, and the food menu here is exceptional as well.
The Shanghai property has two additional dining and beverage options that make the property stand out: Bao Li Xuan and The Whisky Bar. Bao Li Xuan is a two-Michelin-starred restaurant serving traditional Cantonese cuisine and was hands down one of the best meals I ate in China. Right across the way is The Whisky Bar, which presents as a cozy and sophisticated way to end your evening. Stop here for a late-night drink consisting of some of the most premium whiskeys around the globe.
I am a sucker for all the little luxuries hotels offer, and the rooms at the Bulgari Hotel in Shanghai and Beijing exceeded all expectations. My room was constantly replenished with fresh fruits and some sort of dessert from Bulgari Dolci, the brand's signature chocolate boutique, and before bed, warm local tea and treats were waiting for me upon my return. The bathroom was stocked with all of the best Bulgari products, a Dyson hair dryer, and every other “supply” you could think of, from razors to toothpaste to adorable wooden toothbrushes. There were also a few memorable services such as a pillow menu, complimentary pressing services, and laundry.
One of my favorite details about the Bulgari hotels in China was the consistent integration of the local culture. Each morning, I opted for the local breakfast menu consisting of plate upon plate of traditional dishes—beef noodles, rice shao mai, congee, and more. Fresh lychee and dragon fruit were always replenished in my room, and local tea was served at various times, including post-spa treatments and the aforementioned delivery before bedtime. The properties also offer a handful of traditional experiences such as Tai Chi classes and kayaking on the adjacent Liangma River. When it comes time to venture out into the city, you can book a tour guide via the hotel to show you the best cultural landmarks around each city.
The spa is a must-visit if you are staying at a Bulgari property. The design of the treatment rooms and Roman bath–inspired indoor pool alone are worthy of basking in. I enjoyed a La Mer facial that incorporated traditional Chinese techniques at both locations and left with glowing skin and a calm spirit.
I am not always one to work out while on vacation, but the fitness center at these properties was too nice to skip. The gym offers refreshing spa water, towels, and even private training sessions. I took full advantage of the Pilates reformer in the separate yoga and Pilates room.
Luxury implies more than just material goods—it’s a lifestyle, and a stay at a Bulgari hotel will give you a glimpse into that world from the moment you wake up until the moment you fall asleep. Bulgari’s heritage branding is integrated into all of the décor throughout the properties, from the bars to the rooms. Old campaign images are displayed via framed photos and coffee table books, the Serpenti motif can be spotted in various design details. In Shanghai, you can even pop into the boutique to invest in one of the brand’s signature pieces. As a fashion editor, being immersed in a world where beautiful Bulgari designs are around every corner was something quite special and sets apart this hotel group from any other.
Shop my favorite outfit from the trip:
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
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