Sandy beaches, immaculately blue water, a rich culinary and artisanal culture, and, of course, the sheer proximity from the U.S.—I don't need to spell out all the reasons why it's a good idea to book a vacation in Mexico, so let's just agree that the list of draws is lengthy. Of course, the next question is where to go, and to answer it, I'm bringing you my edit of six fashion person–approved destinations that are certainly popular but haven't crossed the threshold of overcrowded (for now). This isn't to shade places like Tulum, Cancún, and Cabo San Lucas that are all popular for a reason, but I'd argue that there's a whole host of places throughout the rest of the country that offer the same kind of getaway but with far fewer crowds and a much more local experiences—as long as you're willing to seek them out, that is.
As someone who has spent a lot of time traveling in Mexico and chatting with my even more well-traveled friends and colleagues, I have a pretty good handle on the places that are especially buzzy right now and even the spots that aren't as talked about yet but definitely should be. Armed with this knowledge, I'm making it a point to share this list with anyone who likes to travel off the beaten path or has simply already been to places like Tulum and are looking for a new spot to explore. Here, I'm highlighting six such destinations that come highly recommended by friends, colleagues, and well-traveled insiders. Whether it's the rustic surf town on Mexico's Pacific coast where major hotel chains have yet to infiltrate or the cobblestone streets of San Miguel de Allende, where Californians like to spend their long weekends, the following places are worth bumping up to the top of your list for your next vacation.
A little over 100 miles to the south of Tulum is a hidden gem that boasts all the same draws—dazzling cenotes, sandy white beaches, and the surrounding jungle of Quintana Roo—but virtually none of the crowds. Lake Bacalar, also called the Lagoon of Seven Colors, is thought to be the very origin of life on Earth three billion odd years ago, and because of its surrounding natural beauty, it's also home to a number of resorts that are at the forefront of sustainable hospitality.
Where to stay: When you want to truly disengage from the world and immerse yourself in nature, head straight to Our Habitas Bacalar, a holistic oasis and wellness resort that sits right on the waterfront where you'll stay in one of the stand-alone A-frame bungalows. Designed by renowned architect Frida Escobedo, Boca de Agua offers eco-friendly treehouse accommodations nestled in lush greenery.
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Even if you're not familiar with San Miguel de Allende, chances are you've seen images of its charming cobblestone streets and terra-cotta façades. In 2022, the beloved NY-based label Mirror Palais shot a campaign here, and the imagery of its slinky dresses and Catholic-inspired jewelry set against the city's quintessential baroque Spanish architecture went viral. But then again, in-the-know Californians have been heading here for years, including LPA founder Pia Baroncini, who landed on the destination for her babymoon getaway. Set in the highlands in Mexico's central Guanajuato region, San Miguel de Allende is popular for its colorful colonial-era architecture, thriving art scene, and romantic old-world feel.
Where to stay: Brimming with romance and charm is Casa de Sierra Nevada, a luxurious hideaway in the center of town. Voted one of the best hotels in Mexico for 2024 is Hotel Matilda, a chic stay located on the famous street of Aldama that also boasts a top-tier spa and restaurant by a Michelin-starred chef.
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Beach towns are aplenty in Mexico, but few have the tight-knit feel that Puerto Escondido does. Surfers have been making the trek down to this spot along the Oaxacan coast for decades, but these days, it's taken on a more grown-up feel with the arrival of several design-forward hotels, a burgeoning culinary scene, and renowned modern and contemporary art. If you can peel yourself away from the beach long enough, a day trip to Casa Wabi is in order. The art foundation is less of a traditional museum and more of an artist retreat and cultural center. Of course, no trip to Puerto Escondido is complete without lots of time in and around the water—surfing, fishing, whaling, and beachside horseback riding are all on the menu for a serene getaway here.
Where to stay: Sustainability meets modern design at Terrestre, a retreat of 14 villas with an on-site hammam. Palapa-style bungalows with private plunge pools and simple-yet-stylish luxury are what you'll find at the cool Hotel Escondido. This stunning Airbnb is an Instagrammer's paradise.
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With its supply of mezcal and mole, Oaxaca is undoubtedly one of the ultimate food and drink destinations in Mexico, if not the planet. Indeed, it was bestowed the title of best city in the world by Travel + Leisure readers last year, and it's not hard to see why the charming destination is favored among so many. The sheer amount there is to discover, from the architecture to the food and drink to the adventures just beyond the city center, makes it a crowd-pleaser.
Where to stay: Hotel Escondido Oaxaca is a mashup of brutalist design and Oaxacan charm. Grana calls itself a warm-hearted bed-and-breakfast and is set inside an 18th-century mansion in the heart of town. Set directly across from the Church of Santo Domingo de Guzman is Otro Oaxaca, a contemporary oasis in the heart of the city's cultural center
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Mexico's Baja California coast is home to a number of iconic beaches, but they all tend to get overshadowed by Cabo San Lucas. One that's not to be overlooked is Todos Santos, a resort town on the Pacific coast whose unique position cradled between desert, mountains, and sea means it's brimming with outdoor activities and trails for hiking and, of course, the most serene beaches and otherworldly sunsets that the region is known for.
Where to stay: The stylish Paradero Hotel is a fashion-person favorite, having played host to the likes of Jean Paul Gaultier. The newly opened Todos Santos Boutique Hotel is a hidden gem nestled in the heart of the old town.
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Sayulita feels like what Tulum probably did about 10 to 15 years ago. In other words, it's still a charming surf town that has yet to lose its rustic charm. Beachgoers ride around on golf carts, buy diced mango and watermelon cups from vendors on the street corner, and go salsa dancing at one of the two bars in town. A 50-minute drive from Puerto Vallarta makes it easy to get to (it's not hard to find nonstop service from major U.S. cities), but the town feels tucked away from the crowds that the city commands.
Where to stay: Don Bonito is a chic, minimalistic boutique hotel just a few steps away from the heart of town. It boasts its own outdoor café, where expats gather for their oat milk lattes in the morning, as well as The Rose Room, a yoga studio that hosts vinyasa flow classes on the roof of the hotel. For a more remote feel, Casa Selva is a favorite for its bungalows set in the jungle on Sayulita's quieter north side.
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