How Makeup Artist Katie Jane Hughes Started Her Own Beauty Brand, KJH.Brand

Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anywhere you get your podcasts to stay tuned.

Katie Jane Hughes is a multitalented makeup artist, content creator, and founder of KJH.Brand, making waves in the beauty world with her signature approach to makeup and artistry. Born and raised in Southport, England, Hughes's journey began as a manicurist, becoming a sought-after nail technician for editorial shoots, runway shows, and red-carpet events in London. Despite her success in nail artistry, however, Hughes always felt a deep connection to makeup.

Hughes's natural talent for makeup artistry propelled her forward, allowing her to quickly establish herself in the fashion and beauty scene. Her career took a significant turn when she moved to New York, where she soon found work in fashion and editorial, developing her distinctive approach to beauty. Hughes's makeup style emphasizes technique over product, encouraging her audience to adapt looks to suit their unique features rather than adhering strictly to specific products. She embraced social media as a platform to share tutorials and recreations, where her emphasis on making beauty accessible resonated with followers. By focusing on techniques and artistry rather than promoting an exhaustive list of must-have items, Hughes carved out a niche for herself in the beauty community. Her relatable and educational content amassed a dedicated following of over a million across Instagram and TikTok and allowed her to work with numerous celebrities, including Hailey Bieber and Elsa Hosk.

Last year, Hughes launched her beauty line, KJH.Brand, debuting with the Hyper Shine High Lite Kit. The launch reflected her philosophy of enhancing natural beauty with versatile, high-quality products. With several exciting releases planned for this fall, Hughes continues to inspire and innovate in the beauty industry, demonstrating that her journey is only just beginning.

Listen to the latest episode of Second Life to discover how Hughes was able to turn her incredible talent into a burgeoning brand. Now, keep scrolling to shop some of KJH.Brand's best-selling products.

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