How Founder & Designer of Foundrae, Beth Hutchens, Gave a Deeper Meaning to Jewelry

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Foundrae Jewelry is one of those if you know, you know kind of jewelry brands; the jewelry transcends beyond incredible design into more meaningful, storytelling pieces. At the helm of the brand is Beth Hutchens. As the founder and designer of Foundrae, Hutchens has been at the forefront of jewelry design over the last nine years but has been an integral part of the fashion industry for several decades.

Her journey began with an academic grounding in Economics at the University of Illinois, but it was her time at the Fashion Institute of Technology (FIT) in New York that ignited her fashion aspirations. During her year at FIT, Hutchens secured an internship at Cynthia Rowley, which soon evolved into a full-time role as a trim buyer and later, an assistant designer. Here, she met Rebecca Taylor, a dynamic New Zealander, and together they launched the iconic womenswear brand, Rebecca Taylor, in 1996.

As CEO, Hutchens steered Rebecca Taylor to success, known for its simple yet feminine designs that captured the hearts of many. Under her leadership, the brand flourished for nearly two decades. However, by 2014, Hutchens felt the call for a new venture. After facilitating a private equity acquisition for Rebecca Taylor, she stepped down and redirected her creative energy toward a new passion — jewelry.

In 2015, Hutchens launched Foundrae, a brand that stood out from the start with its distinctive approach to jewelry design. Foundrae’s creations are centered around seven core tenets such as Resilience and Karma, reflecting deeper meanings and personal significance. Her designs, characterized by their personalized and vintage aesthetics, broke away from the minimalist trends of the time, creating a unique niche in the luxury jewelry market. Today, Foundrae has a flagship store in New York City, with further expansion on the horizon.

Listen to the latest episode of Second Life to find out how Hutchens has firmly established Foundrae as one of the most exciting and respected luxury jewelry brands. And, keep scrolling to shop some of our favorite pieces.

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