Knitwear in This Colour Is Randomly Selling Out Like Crazy
One of my favourite ways to lift my winter wardrobe is to opt for knitwear in punchy shades. My jumper drawer is a sensory overload as I have crewnecks in neon green, baby pink, rainbow stripes and bright blues, and the one colour I find easiest to wear is lilac. I have a lilac American Vintage cardigan and have found that the colour really lifts any outfit.
I'm not alone, however, as one of our most-clicked items on Who What Wear this month is a lilac cardigan by & Other Stories, and I keep seeing influencers in violet cardis. The American Vintage cardigan sold out thanks to endorsements by influencers like Lucy Williams, but there are plenty of other lilac knits that are just as beautiful.
Keep scrolling for how people are wearing their lilac cardigans and jumpers, and shop my favourites that are still in-stock below.
Shop Lilac Knitwear:
Next up, see our guide to the key trends for spring.
-
I Live in Brooklyn—These Are the 5 Current Trends I Never See People Wearing
Buzzier than burgundy and suede.
By Natalie Cantell
-
Katie Holmes, Kendall Jenner, and Dua Lipa Just Wore the Rich-Looking Color Trend French Women Love
Classic and chic.
By Judith Jones
-
Hailey Bieber Wore the Pant Color Trend Fashion People in Europe Are Buying in 2024
It's as useful as black.
By Allyson Payer
-
Black Shoes, Watch Out—This Alternative Color Is Chicer, More Elegant, and Just as Classic
Brown *just might* be the new black.
By Copelyn Bengel
-
Sorry, Silver—Sofia Richie Just Wore the Color Trend That'll Dominate in 2025
She's not the only one.
By Eliza Huber
-
The Color Report: Every Shade Worth Remembering From the Spring 2025 Shows
No neutrals here.
By Eliza Huber
-
If You Want to Look On-Trend This Fall, Try These 6 Fresh Color Combos
Enliven your look.
By Judith Jones
-
Kate Middleton Paired 2024's Two Biggest It Colors With Winter's Most Coveted Shoe Trend
She's the definition of seasonally appropriate.
By Allyson Payer