This It Color Is About to Jump Off—Just Ask Hailey Bieber
Hailey Bieber knows a good trend when she sees one. She's proven this time and again. Bieber is currently in Paris, and she's known to pull out all the stops when visiting the City of Light. This trip has been no exception. Earlier today, while out shopping with none other than Justin Bieber, she wore an outfit that very clearly speaks to what the F/W 21 runways were telling us: Lilac is the next It color and will soon be everywhere. Hailey is already embracing this notion by wearing a lilac sweater-tank, miniskirt, and bag in unison.
Lilac is my favorite color, and I wear it regardless of whether or not it's a trend at the moment. So needless to say, I'm very happy to report that it's the next It color, and I would gladly wear Hailey's entire outfit any day of the week, Bottega Veneta bag and Chanel shoes (although not lilac) included.
If you're as into the trend as me and Hailey Bieber are (if not, it's fine), scroll on to see my lilac shopping picks.
On Hailey Bieber: Raf Simons top; The Attico Stretch-Wool Gabardine Miniskirt ($490); Bottega Veneta The Pouch Clutch ($2790); Chanel shoes; Saint Laurent sunglasses; Éliou necklace
Shop My Lilac Picks
Shop the matching Coco Terry Shorts ($105).
Shop the matching High Cut Bikini Bottoms ($44).
Next up, this is the swimsuit color everyone is wearing.
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
On Your Mark… 8 Holiday Party Outfits to Have on Your Radar (Before Everyone Else)
Who doesn't love getting dressed up?
By Nikki Chwatt
-
The Elegant Color That Stylish People in Copenhagen and London Are Wearing With Red
We'll be seeing a lot more of it in 2025.
By Nikki Chwatt
-
Sorry to My Black Coats, But Chic Women in NYC Convinced Me to Prioritize This Color Instead
From Gisele to Katie.
By Eliza Huber
-
So Long, Classic Loafers—It Girls in Every Stylish City Are Wearing This Cool Alternative
Dress like an in-the-know fashion girl.
By Nikki Chwatt
-
The Ultra-Rich Color Trend That Is Chocolate Brown's Close Cousin
Family ties.
By Jasmine Fox-Suliaman
-
Is It Just Me, or Is Every Stylish Woman in L.A. and NYC Wearing This Elegant Bag Color?
Sorry, black bags.
By Nikki Chwatt
-
Katie Holmes Wore the Pretty 2025 Color Trend Everyone Will Pair With Jeans
Take note.
By Allyson Payer
-
So Many of My Favorite Outfits Right Now Include This Flat Shoe Style
I guess it's a sign to buy a pair.
By Allyson Payer