Trust Me—These 10 Natural Beauty Products Actually Work

Sponsor Content Created With Liberty

I'll be the first to admit that natural beauty products still have a bit of a bad rep. Despite the number of sustainable beauty brands launching and growing in popularity, the notion that natural beauty products just don't really work that well is still a widely held perception. Not just amongst my friends, peers and colleagues within the industry, but I have to admit, with myself, too. Luckily, Liberty London—one of my favourite places to shop for beauty—has launched a Conscious Beauty edit that curates the best brands paving the way in ethical, earth-friendly beauty. And, boy, does it have some hidden gems.

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(Image credit: @LIBERTYLONDON)

From apothecary-style bottles of skin-brightening cleanser to possibly the chicest deodorant I've ever had the pleasure of using, this is a collection of natural beauty products that feels—and looks—totally luxurious. Not only will these products look beautiful on your bathroom side, but they also genuinely work.

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(Image credit: @LIBERTYLONDON)

Trust me—these 10 natural beauty products are amongst the best I've ever tried and will be making a permanent home in my beauty stash. Keep scrolling to find out what makes them so good, and then shop my favourites.

Related: The 21 Most Epic Curly Hairstyles I've Seen Recently

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(Image credit: @LIBERTYLONDON)

Related: 5 Sustainable Beauty Brands I'd Definitely Recommend

Next up, 10 candles all our fashion friends own.

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Mica Ricketts

Mica Ricketts is a freelance beauty editor, copywriter and regular contributor to Who What Wear UK. She also writes for titles including Marie Claire Refinery 29 and Cosmopolitan, and previously worked at Who What Wear UK as Beauty Editor. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort.