Let's cut to the chase here: It's February, it's dark, we're exhausted (and broke) and Christmas already seems like a distant memory. Forget New Year's resolutions; we need all the comfort and mood-boosting news we can get. It might not be a holiday to the Caribbean, but we thought a shopping edit might be just the thing to take your mind off the first day back at work. Our subject? The nine curveball high-street brands we'll secretly shop this year.
We've noticed more and more stylish individuals picking pieces from these lesser-known brands over the last few months. It's the perfect antidote to the cookie-cutter aesthetics that proliferate in London when everyone shops at the same three stores. The key is to look out for those standout gems, and guess what? We've done the hard work for you and picked out our two faves from each brand: From Charles & Keith shoes to Dream Sister Jane's statement frocks.
Scroll down to see and shop the lesser-known high-street brands we're loving this year.
Dream Sister Jane
Oh Hey Girl
Gina Tricot
Free People
Charles & Keith
Related: 11 Under-the-Radar High-Street Brands That Are Just as Good as Zara
Nasty Gal
Never Fully Dressed
Reserved
House of Sunny
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