How Fashion People Will Wear the New Millennial Pink
Step aside, blush tones. There’s a new pastel shade we’re ready to embrace this year. Ever since Pantone announced the 2018 Color of the Year (Ultra Violet), all shades of purple have been on our minds. But it’s the lighter shade of the color that’s catching our eyes. Mark our words: Dreamy, Insta-worthy lavender is about to be everywhere. In fact, fashion girls are already embracing the color. Keep scrolling for instant outfit inspiration that incorporates the lighter shade of year’s It color.
Give the suiting trend a fresh update in this bold color.
The streetwear crowd will embrace lavender like this in their outfits.
Fashion girls won’t just be testing out the color trend, they’ll be playing with equally vibrant hues to create cool color combos.
We’re really into the colorful-sock trend, and this look is a perfect example of how to pull it off. Our tip? Wear them with open-toed sandals.
This is one we’ve never thought of before: Opt for a more neutral palette when testing out colorful tights.
Lavender looks extra good when rendered in luxurious satin.
We’ll be swapping all our coats for extra-furry toppers in this pastel tone.
For nights out, swap your typical LBD with something a little bolder.
Not into getting dressed up? Keep things classic and wear a lavender sweater with an all-black ensemble.
If there’s one combination we can’t get enough of, it’s the unexpected pairing of purple and yellow.
The color pairs so well grey checks.
You can’t go wrong with a classic jeans-and–ankle boots outfit.
Take your puffer coat to new heights in the pretty purple shade.
Slip into a silky dress—the color looks so cool in rich, iridescent fabrics.
Pairing a sophisticated dress with sneakers makes for a match made in heaven.
Leather pants and edgy boots toughen up a dream coat like this.
Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.
-
I Didn't Think This "Ugly" Sneaker Color Trend Would Last, But It's Cooler Than Ever in 2025
Still celeb approved.
By Allyson Payer
-
This Sneaker Color Trend Makes Black Pants Look So Much Prettier
You know you're curious.
By Allyson Payer
-
These Are the Colors Everyone With Rich Taste Will Wear in 2025
From butter yellow to powder pink.
By Emma Spedding
-
I Just Found the Affordable Color Trend That's Khaite, Alaïa, and Jil Sander Approved
We've been Galindafied.
By Ana Escalante
-
I'm Sidelining My Black Blazer for This Trendier Color Cosigned by Sézane and Mango
Roma or San Marzano?
By Drew Elovitz
-
Suddenly, All The Row-Style Girls Are Breaking This Fashion Rule
And you should, too.
By Nikki Chwatt
-
The Only Thing More Elegant Than Wearing All Black Is Styling It With This High-Value Color Trend
See Jennifer Lawrence for proof.
By Eliza Huber
-
The Gray, Cream, and Navy Items I Swear Out-Rich Every Other Color Trend (Yes, Even Black)
Money.
By Eliza Huber