Italian Women Have Been Wearing This Beautiful Lingerie Brand for Over 60 Years

Humaa Hussain
What lies beneath our clothing is our little secret. Personally, we find that wearing undies we love gives us a confidence boost unlike any other, which is why we’ve made it our mission to elevate our underwear drawers—starting with the best lingerie money can buy. And first up, we’re turning our attention to La Perla.
La Perla has been creating beautiful lingerie since Ada Masotti launched the label in Bologna, Italy, over 60 years ago. Instilled with the country’s heritage, the brand has become known for its femininity, elegance and sophistication and continues to offer exquisite designs in silk and lace using artisan techniques.
As we’ve come to find during our tenure as fashion editors, it always pays to buy the real deal. So while La Perla’s lingerie might cost more than your typical high-street bras and briefs, we guarantee that, if properly looked after, it’ll last much longer than cheaper alternatives. Plus, we challenge you to find budget underwear that looks half as pretty as the styles that follow.
Keep scrolling to shop our favourite La Perla lingerie, and prepare to feel extra confident every time you wear it.
Shop La Perla Lingerie:
Delicate and chic, this lace triangle bra is perfect under sheer blouses or lightweight knits for a subtly romantic touch.
With a barely-there feel and a flattering cut, these Brazilian briefs are the ideal foundation for figure-hugging dresses and tailored trousers alike.
A dreamy bandeau crafted from intricate Leavers lace, perfect for slipping under strapless tops and summer dresses for an elegant, seamless finish.
This lace-detailed thong is as pretty as it is practical—ideal for wearing under silk slip skirts or lightweight trousers for a smooth, invisible look.
Sculpting yet supremely elegant, this Chantilly lace bodysuit smooths and enhances—perfect under body con dresses for a flawless fit.
Minimalist yet seductive, this soft triangle bra is a wardrobe essential.
Sleek, sultry, and whisper-light, this black thong disappears under even the most form-fitting outfits, making it a go-to for day-to-night dressing.
The ultimate no-show essential, this stretch tulle thong ensures a flawless silhouette under everything from silk midi skirts to tailored co-ords.
A masterpiece of craftsmanship, this lace-trimmed bodysuit works beautifully layered under a blazer or peeking out from beneath an open shirt.
Intricately detailed with macramé, this is an elevated lingerie moment.
With its artful macramé detailing, the matching barely-there thong is too pretty to keep hidden.
Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
- Humaa HussainJunior Branded Content Editor
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