Italian Women Have Been Wearing This Beautiful Lingerie Brand for Over 60 Years

What lies beneath our clothing is our little secret. Personally, we find that wearing undies we love gives us a confidence boost unlike any other, which is why we’ve made it our mission to elevate our underwear drawers—starting with the best lingerie money can buy. And first up, we’re turning our attention to La Perla.

La Perla has been creating beautiful lingerie since Ada Masotti launched the label in Bologna, Italy, over 60 years ago. Instilled with the country’s heritage, the brand has become known for its femininity, elegance and sophistication, and continues to offer exquisite designs in silk and lace using artisan techniques.

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(Image credit: @charlottekuhrt)

As we’ve come to find during our tenure as fashion editors, it always pays to buy the real deal. So while La Perla’s lingerie might cost more than your typical high-street bras and briefs, we guarantee that, if properly looked after, it’ll last much longer than cheaper alternatives. Plus, we challenge you to find budget underwear that looks half as pretty as the styles that follow.

Keep scrolling to shop our favourite La Perla lingerie, and prepare to feel extra confident every time you wear it.

Next: French Women Swear By These 7 Lingerie Brands

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.