People With the Most Radiant Complexions Swear By Korean Skincare—Start Here

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(Image credit: @eggcanvas)

For years, experts have considered Korean skincare to be the gold standard of quality and efficacy. And while lately, the signature 12-step routine has been falling out of popularity in favor of simpler and more succinct routines (at least Stateside), Americans still tend to look to K-beauty for the best products and techniques.

Yet just like with anything else in life, approaching something new that you're wholly unfamiliar with can feel overwhelming and intimidating. That includes Korean skincare. With so many brands, products, ingredients, and devices, it can be difficult to know where to start. Well, that's where we come in. Our philosophy is to start with a few tried-and-true brands. Dip your toe in, familiarize yourself with each of their product offerings, and then build from there, pushing further into the market until you feel like a bona fide K-beauty expert in your own right. So without further ado, keep scrolling to see 20 of our favorite Korean skincare brands.

1. Peach & Lily

2. Glow Recipe

3. Lagom

4. Mizon

5. May Coop

6. Shangpree

7. Peach Slices

8. Saturday Skin

9. Neogen

10. I'm From

11. Good Light

12. Klairs

13. AmorePacific

14. CosRx

15. Dr. Jart+

16. Innisfree

17. Laneige

18. Belif

19. Sulwhasoo

20. Venn

Next, the most sought-after skin experts predict 2022's biggest trends

Kaitlyn McLintock
Beauty Editor

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.