Believe It or Not, Kendall Jenner's 3 Favorite Makeup Products Are $16 or Less
Kendall Jenner may belong to one of the most famous families in pop culture, making her one of the most recognizable models in the world, but she's just like us. Okay, so we don't have her bank account or lifestyle, but we have one thing in common. We both love the same drugstore makeup products. While Jenner has access to the best of the best, her three favorite makeup products are $16 or less.
We've known that she's been a fan of affordable makeup products for a while now—ever since she attended the Met Gala in a full face of drugstore makeup. Today, however, she made it official. L'Oréal Paris just announced Jenner as its new global ambassador. Along with the news, the brand shared Jenner's three favorite L'Oréal Paris products, including a lash-lifting mascara, a breathable foundation, and a long-wearing lip color. Keep scrolling to see all three!
A classic drugstore product. This mascara delivers length, lift, and separation for a wide-eyed effect. It's all thanks to the unique brush shape. One side is flat for lengthening, and the other is bristled for separation. We've never seen Jenner with clumpy lashes, and we're guessing this product is her secret.
Next up is this long-wearing foundation that has three oil-absorbing ingredients to keep skin looking soft and velvety all day (AKA the "cloud skin" effect). It's also formulated with SPF 25 for an extra kick of UV protection, which we love.
In case you missed it, liquid lipsticks are back, and Jenner is on board. She named this long-wearing lipstick one of her favorite products. Infused with hyaluronic acid, it hydrates the lips while offering super pigmented color and a velvety matte finish. There are also 12 shades, ranging from subtle neutrals to bold crimson and fuchsia.
Shop More Drugstore Makeup Products We Love
This liquid highlighter is a drugstore classic.
Next, Every Makeup Product Sofia Richie Has Used on TikTok (You're Welcome)
Kaitlyn McLintock is a Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles, California, and Austin, Texas, she has since relocated to her home state of Michigan. Before Who What Wear, she freelanced for a variety of industry-leading publications, including Byrdie, InStyle, The Zoe Report, Bustle, and more. When she's not writing, researching, or testing the latest and greatest beauty products, she's working through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.
-
Gigi Hadid on Her Fave Fragrance, Her Earliest Beauty Memory, and Why She's a "Classic Taurus"
She's the new face of *this* new scent.
By Kaitlyn McLintock
-
Redditors Swear This $10 Lipstick Is "Comparable to Chanel," and It's Finally Back In Stock
I gave each shade a wear test.
By Jamie Schneider
-
I've Been Championing the No-Mascara Trend for Years—Here's What Makes It so 2025
The ultimate power move.
By Jamie Schneider
-
Demi Moore Won a Golden Globe and the Award for Best Eye Makeup IMO—Here's the 411
It's so timeless.
By Kaitlyn McLintock
-
I'm a Pop Culture–Obsessed Beauty Editor—7 Icons Inspiring My 2025 Makeup Aesthetic
From Drew to Aaliyah.
By Marie Lodi
-
Megan Fox's Makeup Artist Uses This Genius Trick to Create the Glowiest Red Carpet Skin
I'm trying it ASAP.
By Kaitlyn McLintock
-
I Tested So Many Celeb Beauty Brands This Year—These 24 Items Earned My Stamp of Approval
I'm picky.
By Kaitlyn McLintock
-
Clinique's Black Honey Was *the* Lipstick for '90s Starlets and Supermodels—Don't Miss the Rest of the Collection
Each product is as good as the original.
By Kaitlyn McLintock