Kendall Jenner Wore the Bag Color Trend We'll All Want to Buy in 2024

If you ask any fashion person what the color of the spring/summer 2024 season is, they'll likely give you a quick answer: burgundy, oxblood, wine, claret, dark red—whatever you want to call it. It's the color that everyone has been talking about after new Gucci Creative Director Sabato De Sarno made it the star of his first collection. We already pointed out that burgundy shoes are coming for your closet when Jennifer Lopez recently wore a pair, and now, Kendall Jenner has proven that burgundy bags are following in their footsteps. (No pun intended.)
While running errands last week in L.A., Jenner paired a burgundy The Row tote with an oversize bomber jacket, a white T-shirt, jeans, and Onitsuka Tiger sneakers. The color of the bag was just as versatile as a black bag but made her outfit far more interesting, vivid, and expensive looking.
If you're convinced that you need a burgundy bag, keep scrolling to shop some of our favorites.
On Kendall Jenner: Gucci sunglasses; The Row Park Leather Tote in Burgundy ($2990); Onitsuka Tiger sneakers
Shop Burgundy Bags

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
10 Spring Outfit Ideas That Will Make Anyone Look Like a Fashion Person
Bring on the compliments.
By Jennifer Camp Forbes
-
It's True—These "Tacky" Color Trends Will Be Considered Chic Again Come Fall 2025
Just go with me on this one.
By Eliza Huber
-
I Live in NYC—This Is the "It" Bag Every Fashion Person Is Wearing
A new favorite.
By Audry Hiaoui
-
No Offense to White Dresses, But This Expensive-Looking Color Is Even Prettier
Sydney Sweeney and Emily Ratajkowski agree.
By Allyson Payer
-
Style Rut? I Have Something for That—33 Stellar Spring Picks From Nordstrom, Zara, and Madewell
I see chic outfits in your future.
By Jennifer Camp Forbes
-
Got Taste? Then This Rising It Bag Should Be Your Next Purchase
Don't wait until everyone is carrying one this summer.
By Eliza Huber
-
Butter Yellow and Powder Pink Are Everywhere—These Are the 39 Best Pieces
*The* colors of spring '25.
By Caitlin Burnett
-
This Is the It Bag Everyone With Expensive Taste Has Their Eye on Right Now
Elegant is an understatement.
By Allyson Payer