Kate Just Introduced Us to the Coolest New Dress Brand—and $8 Earrings

There are a couple of fashion-related things that you know the team at Who What Wear really loves. Firstly, we're dress obsessed. We're forever reporting on the latest drops, the most up-to-date trends, and the coolest brands to stock your wardrobe with. Secondly, we relish the moment when a celebrity—who could undoubtedly wear anything from a super-expensive brand or luxury name—chooses to pick something affordable for a moment in the spotlight. That concept just never gets old, no matter how many A-list high-street collaborations appear or #sponsored posts filter onto Instagram.

So imagine our delight this afternoon upon discovering the Duchess of Cambridge, the kindhearted royal that she is, had decided to bequeath not one of our favorite things but both upon us. It's not even a special day—just a regular October 2 like any other—and she's out and about in public.

Her jade-green double-layered and belted chiffon dress is from a seriously chic new brand that even we didn't know a great deal about. Designed by a former Harper's Bazaar editor, ADoss Girl x Soler is truly an insider's name to be savvy about. The simple silhouette and punchy green hue are classic Kate, but the lightness of the fabric and the contrast pea-green belt offer up something a little different. Add to that she's wearing a pair of $8 earrings—yes, what the heck!—and you can consider our interest suitably piqued. 

Keep scrolling to see her latest look in action and shop the lesser-known dress brand she's backing before the fashion set gets to it.

On Kate Middleton: ARoss Girl x Soler Amanda Dress ($434); Asprey clutch bag; Zeen Dazzling Ceramic Drop Earrings ($8); Emmy London shoes

Shop the Earrings and ARoss Girl x Soler Dresses