This New High-Street Drop Is Full of Classic Pieces You'll Wear Forever
Sponsor Content Created With Karen Millen
After months of grey British days that predominantly involved practical layers, comfy trackies, and that all-important puffer coat, it’s finally time to start looking ahead and thinking about spring clothes. We can be certain that less bundled-up moments are on their way and with them, inevitably, a refreshed approach to our wardrobes.
With our calendars resetting, this time of year always seems to bring about a sense of renewal. This usually presents itself in the world of fashion as spring cleans and wardrobe sort outs (vacuum-packing has become a hobby of mine) as the new collections hit the stores and we start making space for a fresh palette of joyful colours and dresses.
Working at Who What Wear, it’s our job to scroll through these new drops, from designer to high street, and bring you the best of the best from what we find. Let us, then, point you toward Karen Millen’s new Shades of Spring campaign. Last autumn, we touched on how the brand’s new direction involved an expanding collection of timeless, premium staples, from luxe loungewear to standout outerwear and pretty much everything in between. Lucky for us, the brand’s vast new spring drop follows the same winning principles.
The focus is on classic investment pieces that can be worn for seasons to come, but there are, of course, subtle hints of SS21’s updated trends. For example, soft sorbet pastel shades, easy-to-wear neutrals, leather separates, and splashes of mood-boosting rainbow brights.
Tailoring is at the forefront, something the brand has been known for doing so well over the years. But today it comes in a more relaxed form: comfortable enough for working from home yet smart enough to take you (hopefully) back into the office at some point. Our particular favourites include the butter-soft leather (and faux) pieces in soft neutral shades, the vintage-feel co-ords, '90s tweed that looks like it could have jumped straight out of Clueless, and of course, the throw-on dresses we'll easily incorporate into our everyday wardrobes as soon as the weather warms up.
Another advantage of Karen Millen’s recent overhaul is the expansion of its curve category. Inclusivity is now central to the brand with most of the core trend-led designs available in sizes up to 24, a fact that leaves much to be desired among other high-street retailers.
So if you’re in the process of streamlining your spring wardrobe or simply on the lookout for a pick-me-up, keep scrolling to shop our edit of the best pieces from the new collection and more.
Shop Karen Millen's Shades of Spring Collection:
Shop More of Our Spring Favourites:
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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