Kaia Gerber Stars in Chanel's Latest Handbag Campaign

last updated 14 August 2019

Chanel creating a new It bag? Even after all these years, the birth of yet another iconic Chanel handbag still gives us butterflies. This time, designer Karl Lagerfeld welcomed model Kaia Gerber into the very apartment of Mademoiselle Chanel to shoot not one but four of the brand's latest styles for the new S/S 18 handbag ad campaign. Choosing a favorite is an impossible task. Trust us, we tried.

Besides featuring the booming model the world can't stop talking about, this new campaign highlights the bag nearly every fashion insider carried (and is still carrying) throughout fashion month—the PVC Flap Bag. Considering the fact that this bag is extremely on-trend, is true Instagram candy, and is, well, Chanel, its rampant success was truly no surprise. But that was just one of the styles that Kaia so effortlessly convinced us to purchase. The brand told us that, "In this new campaign, the diversity of the Chanel bags is made clear, and yet they’re all linked by an eternal, instantly recognisable style. The Chanel bag is a true fashion manifesto, a history of women, all women."

That statement couldn't be truer as Chanel consistently succeeds in creating product—whether it be a handbag or a couture gown—that wins the heart of every person who lays eyes on it. And the handbags featured in this new ad campaign are no exception. From the wildly beloved PVC bags to the adorable vanity case, both the product and the presentation hit the nail on the head for spring 2018.

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Shop the handbags:

Chanel

Flap Bag

Chanel

Gabrielle Hobo Bag

Chanel

Flap Bag

Chanel

Vanity Case

Surely the images and opportunity to shop these spring stunners have you overwhelmed, so we see it best to leave you now. Chanel can do crazy things to people, and that's why we love it.

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Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.