If You Only Shop One Sale This Year, Make It This One
Sponsor Content Created With Joseph
It’s no secret that sale shopping can sometimes seem stressful. With a barrage of deals and discounts, knowing which ones are worth your while is tricky. Well, that’s what we’re here for. We’ve been at this fashion thing a while so we like to think we know a thing or two about how to shop a sale efficiently. Our top tips? Don’t put off browsing your favourite stores because you feel overwhelmed, you’ll likely miss out on your sizes and the best pieces usually go quickly. And, of course, try and avoid buying into seasonal trends too much. Sales are the perfect time to invest in those high-quality timeless pieces for a lot less.
Many of us, myself included, have shifted our approach to our wardrobes this year, shopping for less, better quality pieces that will last a long time. We’ve also seen a move towards buying into a neutral, minimal palette so as to create a sort of capsule wardrobe that all goes together, to make the most out of each purchase. Think of these winter sales as the perfect time to bolster this kind of wardrobe. It’s no secret that buying better quality can mean higher prices, so another of our top tips is to head to those brands that do this best, first.
Enter Joseph. The British label has long been a champion of elevated minimalism and is known for getting wardrobe classics so right, whilst still feeling ultra modern. Their sale is consequently always one of team Who What Wear’s favourites for high-quality basics and extra-special investment pieces. Lucky for you, their end of season sale has just started with up to 40% off (yes, you heard that correctly). And you can be sure it’s not just the dregs of last season— almost all of their collection has gone into sale making their chic minimalism just that bit more accessible to us all. With everything from classic leather pieces and luxe knits, to timeless coats you’ll cherish forever, we couldn’t not put together an edit of our favourite pieces, to help you with your shopping.
So, keep scrolling to shop the truly best bits from Joseph’s winter sale. Trust us, these are pieces you’ll never regret.
Shop the Joseph Sale:
Wide-leg trousers are surprisingly flattering on everyone. These wool ones have the perfect slouch.
Blazers are timeless, add this double breasted number to your collection.
Who doesn't need a pair of chic black trousers in their wardrobe? Dress these up or down.
A great transitional dress that will take you from winter with a roll-neck and boots to spring with the addition of sandals
We can see these trousers on a beach with a bikini top, but would wear these now with chunky knits.
Pre-Christmas sales are also a great time to stock up on gifts. We wouldn't mind finding this cashmere beanie under the tree.
This is such a great shade of pink. Wear under a blazer to add a pop of colour to an otherwise neutral outfit.
Classic but with a twist. We didn't know we needed this scarf in our lives but now we do.
It can't hurt to think ahead to sunnier days. Come spring you'll be grateful to your winter-self for buying these.
These trousers will add interest to any outfit, we'd pair with jumpers and boots for now but, as you can see, they also work perfectly with sandals.
A cream crew-neck knit has a place in every wardrobe. This one will elevate everything you wear with it.
We've had our eye on this button up knit since it came out. So simple, yet so good.
Silk blouses are the backbone of a grown-up wardrobe. The cuffs on this one make it anything but boring.
Tucked in or out, there's no doubt this shirt would be a wardrobe saviour time and time again.
Even Joseph's logo styles are pleasingly minimalist. This coat is calling to us.
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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