Jordyn Woods Is Launching a Size-Inclusive Activewear Line

last updated 14 August 2019

Jordyn Woods didn't intend to become a body-positivity advocate. The 20-year-old model and influencer actually calls herself an "accidental spokesperson" because her fans and followers look up to her as an activist for a more inclusive industry. But whether or not she meant for it to happen, Woods now stands for an entirely new generation of models breaking boundaries left and right.

Today, she announced the news that she's launching an activewear line tomorrow, August 30, that will continue to give visibility to the plus-size community. Called Secndnture—because, according to Woods, the clothes you work out in should feel as comfortable as a second skin—the '80s-inspired color-block windbreakers, bike shorts, and leggings will be offered in sizes from XS to 2X and priced from $45 to $79.

"Even though this is about all size ranges, I made something for everyone and I made things people wouldn't want to make for curvier girls, like fun cutouts," Woods told WWD. "It's really about owning who you are in these outfits and having fun. I want people to feel confident to own every part of their body and go out in that cutout."

Woods has another, more personal reason for launching Secndnature, aside from a desire to offer more stylish options in extended sizes. After her father died of cancer last year, she started cycling, hiking, swimming, and working out with a trainer as a form of therapy, according to WWD. Exercising has helped her cope with her intense loss, so here's to seeing Secndnture serve as that outlet for many more people to come.

Get a sneak preview of Secndnture:

A photo posted by on

Now we'll be patiently waiting until tomorrow so we can shop the collection.

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Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.