Yes, These Plastic-Wrapped Shoes Are Selling Like Crazy
Another fashion month has come and gone. So how influential was the street style scene this time around? Well, Fashionista answered that question with its new report on data from Lyst. The search platform crunched the numbers and determined which items spiked in searches and sales during fashion weeks across New York, Milan, London, and Paris.
According to Fashionista's report, Burberry trenches and Le Specs sunglasses were among the buzziest street style items of the past four weeks, but we zeroed in on one item in particular: the Off-White c/o Jimmy Choo plastic-wrapped shoes. Per Lyst, searches for the impractical (yet amazing) shoes increased by 40% during fashion month, and sales increased by 14%. Oh, and did we mention Rihanna has also worn them? Scroll down to shop the shoes everyone is talking about.
On Rihanna: Off-White c/o Jimmy Choo Black Satin Pointy Toe Pumps with Ruched TPU ($1195)
Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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