This Classy High-Street Brand Is Already Ruling 2021

It's fair to say the great British high street has been facing some turbulent times of late, and understandably so. But there is one brand that has bucked the trend and seems to have grown stronger over the course of the last few months. And right now, we can barely scroll through a handful of posts on Instagram without seeing one of our favourite follows wearing an incredibly chic item from Jigsaw.
While Jigsaw's grown-up wares have long been on our radar, its most recent collection is, as far as we're concerned, one of the chicest we've seen from it. It's a brand that comes into its own in the colder months, with coats so sublime they could easily cost four-figures, forever knitwear, and glossy-looking boots that always make our wish lists. These pieces have also caught the eye of the most discerning fashion friends, with the Oslo knee-highs and the Slade trench proving to be sure-fire hits in influencer circles.
A browse on its website confirms it: Jigsaw is easily one of the chicest high-street brands going, and it looks set to continue on its quest for wardrobe domination in spring 2021, too, as gorgeous dresses, cotton tops, and essential denim are emerging its new-in section. Scroll below to see how influencers are styling their Jigsaw trending buys, then shop our edit of the best pieces on site.
JIGSAW'S TRENDING BUYS:
Jigsaw's Slade trench coat has been following us on Instagram this winter.
Marianne wears the Oslo boots with an all-black outfit.
Jigsaw's pared-back knitwear has also been evident on social media.
Jigsaw's boiled wool kimono will act as the perfect springtime cover-up.
Tanice is also a firm fan of the Oslo boot, which works her 5'3" frame perfectly.
This boiled wool kimono is ideal for Alexis's minimalistic aesthetic.
Calling all big bag lovers—this oversize Jigsaw tote is for you.
Another day, another excellent example of how to style Jigsaw's Oslo boot, this time courtesy of Lindsey Holland.
SHOP OUR JIGSAW EDIT
Next Up: This Microtrend Will Make All of Your 2021 Outfits Look So Much Cooler
Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
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