Your Next Swimsuit Is Around $50 and From J.Crew Playa

J.Crew has long been a trusted source for on-trend, affordable swimwear, and the offering just got even better. This week, the brand launched a new line of extra wallet-friendly swimwear, coined J.Crew Playa. Filled with fun prints and color on a variety of flattering, wearable bikinis and one-pieces, the entire line has an average price point of $50 (a rarity for swimwear these days).

The collection is also made to be mixed and matched, with the brand explaining that Playa "shows off just a little more skin" than J.Crew's original line of swimwear. It's also clear that the retailer is strongly appealing to millennials with the line, thanks to a fresh, youthful campaign for the launch and even a bit of the generation's signature color (you guessed it: pink) thrown in for good measure. Intrigued? You should be. Shop our picks from the new line below.

Here's hoping beach weather arrives a little sooner this year.