January Jones and Kourtney K. Wore the Same Swimsuit and It's Blowing Up on IG

Even though there are thousands of swimsuits to choose from, sometimes celebrities end up wearing the exact same thing. I've already covered the bikini that both Jennifer Lopez and Bella Hadid own, and now a new Holywood duo are up next: January Jones and Kourtney Kardashian. They both have worn Good American's Showoff One-Piece ($109), which is a leopard-print one-piece that's such a classic. 

You might have noticed that Jones has been on a swimwear Instagram spree this summer. Her bikini photos—we've counted at least a dozen since March—regularly get tens of thousands of likes. Meanwhile, Kourtney's Instagram post of the leopard swimsuit her sister Khloé designed has racked up an impressive 1.6 million likes (and counting). Scroll down to see the swimsuit in question and shop the trend for yourself. 

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(Image credit: @kourtneykardash)

On Kourtney Kardashian: Good American Showoff One-Piece ($109)

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(Image credit: @januaryjones)

On January Jones: Good American Showoff One-Piece ($109)

Shop More Leopard Swimsuits

Next, 4 trends I used to buy at Abercrombie in 2003 that are back now

Opening image: @kourtneykardash

Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.