Procrastination Took Physical Form When I Succumbed to These 30 New Drops

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(Image credit: @Humaa.Hussain)

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

January tends to be associated with a fresh start, and with fashion week kicking off, my fresh start is coming in the form of market research. And although scrolling through this season's fashion trends is my job, I can't help but make a purchase or two.

Of course, it's not just fashion—beauty and lifestyle pieces have also caught my attention this month. Some are products I've been contemplating for a while, and others are absolute surprise finds. You don't have to worry about keeping up with the latest because I've done the heavy lifting for you. Below, you'll find 30 of my new favorite products.

Up next: I'm After the Quiet-Luxury Look—29 Cool Finds Sitting in My Cart

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Junior Branded Content Editor

Humaa is the Junior Branded Content Editor at Who What Wear UK, where her expertise lies in paid for and affiliate stories for beauty and fashion brands. Humaa has a BA Hons degree in English literature and previously held editor roles at British Vogue and Marie Claire US. Most recently she moved over from the Who What Wear US Branded Content team to join the UK title to help build out the team on home ground. She is a September baby and though does not believe in astrology, cannot deny that she is a Virgo through and through. When she's not trying to poke a hole through her credit card on a daily basis, because of her job writing many, many shopping stories, you can find her making her way through her Kindle Unlimited TBR list–spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain