The 20 Designer It Items You Can Buy for Under £300

last updated 24 January 2022

The fashion category that we editors like to call "It items" is not one that is usually known for its affordability, especially when it comes attached to a designer brand (which it often does). However, in recent years, fashion's "mid-price" offering has expanded, with even the loftiest labels offering up pieces under £300.

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As you'd imagine, this price range is dominated by designer accessories—belts, scarves, jewellery—but if you look hard enough, there are also designer staples, such as logo tees, crew-neck knits and jeans, that can be found at lower prices. It's also worth checking out insider brands that might not have the same look-at-me appeal as Gucci or Louis Vuitton but still pack plenty of fashion kudos. Raey is a great example, as it's established itself as a cult fave amongst fashion editors thanks to its quality, minimalistic staples that won't break the bank (too much).

So if you're looking to get in on the It-brand action without having to sell all your earthly possessions, scroll down to see 20 winning designer buys for under £300