7 Entire-Paycheck-Worthy It Coats and the More Realistic Alts You'll Wear a Ton

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(Image credit: @monikh)

It's quickly getting colder out there and accordingly, the coats are quickly starting to sell out. I love coat season because you can wear anything (even a sweatsuit) but if you have on a great coat, your outfit will look amazing. The only downside of all of this is that coats aren't the cheapest of fashion items you can buy. Even among the more affordable brands, outerwear is typically the priciest category.

As you know, "It" items are usually designer, and that's just the way the fashion world works. But there are so many clothing brands of varying price points to shop that it's likely you'll be able to find something of a similar vibe that costs hundreds (or even thousands) less. That's what I'm here to help with. Keep scrolling for the 7 best designer It coats of the season, alongside a few that are just as chic because like it or not, winter is coming.

The It Coat: Toteme Teddy Shearling Jacket

For the second year, Toteme's viral toggle-clasp Teddy Shearling Jacket is poised to be on all of the chicest people's wish lists. 

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The It Coat: The Row Orlando Coat

The Row's luxurious scarf coat is an investment piece to end all investment pieces. I can say with confidence that the scarf coat trend is going to stick around for awhile.

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The It Coat: Prada Toggle Velour Duffle Coat

Ever since Kendall Jenner wore Prada's duffle coat down the runway, the fashion world has been enamored. Too bad the bills don't pay themselves.

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The It Coat: Valentino Oversized Mohair-Blend Coat

Red is the coat color of the season, and Valentino's iteration is perfection.

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The It Coat: Magda Butrym Double-Breasted Leather Coat

Everything Magda Butrym is as cool as it gets, with his full-length leather coat being no exception. Luckily, I found some less-than-$1k long leather coats for your consideration.

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The It Coat: Khaite Caleb Coat

It's nearly impossible to find the Khaite Caleb Coat in stock, given that it's the most luxurious, perfectly tailored black wool coat on the planet, but Hailey Bieber found one.

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The It Coat: Max Mara Teddy Bear Icon Coat

Max Mara's Teddy Bear Coat is basically an It coat every winter. I even feel cozy just looking at it.

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Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.