My Wardrobe Was in Desperate Need of Color—This New H&M Collection Did the Trick

Sponsor Content Created With H&M

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(Image credit: H&M)

When H&M announces it's going to be launching a collaboration collection, I always know I'm in for a treat. But when I found out that its latest collaboration would be with the one and only Iris Apfel, I was hyped. The fashion icon is known for her staple oversize, round-eye glasses, flamboyant style, and bold personality. In her 100 years of life, she's taught us to dress in only the things that make us happy and to never, ever take life (or fashion!) too seriously.

The collection launches on April 14 and represents Apfel's unique flare and more-is-more aesthetic. Her over-the-top sense of style is prevalent throughout each piece, meaning there is a lot of color. And it gets better: The price point is pretty unbeatable. "I love doing high style at affordable prices," Apfel told H&M. "Style is not about spending a lot of money. It's not about what or who you wear but how you feel when wearing something. Style is about self-expression and, above all, attitude." Ready to add some of the cheerful pieces to your wardrobe for spring? Keep scrolling to see the collection.

Shop Apparel

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(Image credit: H&M)

Bold hues are trending hard this spring, so this collection is dropping at the perfect time. When it comes to apparel, no color or texture is off-limits. A voluminous, frilled, tulle purple jacket? Sign me up. An emerald green, feather-printed jacket? Yes, please. Even if a piece happens to be neutral, there's a pop of brightness to give it that extra oomph. My favorite piece has to be the canary yellow pants—I can just see them with a pair of funky loafers and a cool oversize blazer.

Shop Shoes and Accessories 

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(Image credit: H&M)

And if you've ever seen a picture of Iris Apfel, you know she's all about accessories, so obviously, the collection's shoes and jewelry are *chef's kiss.* I'm talking chunky statement pieces that are perfect for layering. If you're not already decked from head to toe in color, they're such an easy way to add an extra pop to a more neutral fit.

Anneliese Henderson
Senior Editor, Branded Content

Anneliese Henderson is a Los Angeles–based senior editor on the branded content team at Who What Wear where she covers the latest in fashion, beauty, and lifestyle. When she’s not writing about her favorite trends, you can find her reading a book by the beach or spending money on overpriced smoothies at Erewhon.