I Rarely Invest in Basics, But These 30 Actually Make Sense to Me

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(Image credit: @pernilleteisbaek)

I am what some would consider the opposite of a practical shopper. Instead of investing in all the quality basics that will ensure I have a well-rounded wardrobe, I prefer to throw down for the latest and greatest trend or It product. As someone who writes about the importance of building a strong wardrobe via investment basics, I could see how the aforementioned statement might seem hypocritical, which is why I am writing this story. I finally spent some time searching for basics that didn't come from Amazon (my guilty pleasure), and the pieces I discovered actually allowed me to understand the beauty of a well-made basic. Groundbreaking, I know. 

While I am all for a cheap thrill here and there, when it comes to the pieces in your closet that you will inevitably wear the most, spending a little bit more on the quality and shape of said items is always worth it. At least, that's what I'm learning now. Ahead, discover the 30 investment basics I am eyeing now. From vegan-leather trousers to the perfect white T-shirt, each item below is worth the splurge. I promise. Once you see this stunning versatile and timeless lineup, hopefully, the concept of splurging on something will make a little more sense to you, too. 

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Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.