Suddenly, These 8 Trends Are Popping Up All Over Instagram

Instagram has come a long way since it was founded in 2010. While we'll always look back on the over-filtered snaps of our coffee cups with fondness, as time has gone on, the platform has become an increasingly chicer and vast space. Now, you can Reel until your heart's content, connect with people via DM, and collect your favourite content to refer back to at a later date, and that's on top of what the app was initially built for—sharing photographs.

This is still my favourite aspect of Instagram; scrolling through beautiful captures. Given the fact that I live and breathe my career as a fashion editor, it should come as no surprise that my discover page is 99% style inspiration.

I spend a great deal of time combing through the latest posts from my go-to content creators, and upon doing so this week, I couldn't help but notice that the same viral trends kept cropping up, pieces that feel especially fresh this season. So, I thought, why not share them here with you, should you be looking for ways to make your outfits feel more current. Below are eight Instagram fashion trends that will define the 2023 aesthetic.

1. Split-Hem Leggings

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(Image credit: @rikkekrefting)

Style Notes: Leggings appear regularly on my Instagram feed, but I've noticed a noteworthy increase in the pairs of split-hem styles coming through. 

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2. Something Lime

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(Image credit: @monikh)

Style Notes: If you've consulted our spring 2023 trend report then you'll know that lime is one of the biggest hues of the season, which explains why it's so prevalent on IG at the moment, 

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3. Sling Bags

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(Image credit: @emswells)

Style Notes: There's a time and a place for fancy handbags, but the Instagram style set are currently favouring more practical styles, such as COS's relaxed leather crossbody. 

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4. Denim Skirts

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(Image credit: @sylviemus_)

Style Notes: Denim skirts never go out of style, but rarely do they sit at top of the fashion agenda as they are now. Seriously, all of my favourite outfits feature them, and that can't be a coincidence. 

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5. Flat Mary-Janes

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(Image credit: @nlmarilyn)

Style Notes: Loafers will always be a solid shoe option for spring/summer, but if you're looking to hit refresh on your collection of flats, you need only look to trending Mary Janes. From high-street to high-end, pairs keep selling out, so I would consider your next move swiftly. 

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6. Stripe Shirts

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(Image credit: @sasha.mei)

Style Notes: Now that we're starting to shed our winter layers, everyone is reaching for bold stripe shirts in relaxed silhouettes. Pair with jeans and the aforementioned Mary Janes for a low-key look you'll get so much wear out of. 

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7. Knitted Co-ords

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(Image credit: @abimarvel)

Style Notes: Between renovating a house and an incredibly busy social calendar, I have enough stress to contend with; so, when I want to look put together with next to no effort, I reach for my knitted skirt co-ord. 

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8. Chunky Pendants

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(Image credit: @anoukyve)

Style Notes: Jewellery is one of the quickest ways to bring your existing wares bang up to date and, right now, it's all about chunky pendants on short chains or cords. 

Shop the Trend

Next Up, Spring/Summer 2023 Fashion Trends: 21 Expert-Approved Looks You Need to See

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Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.