The Coolest Bathing Suit Brands I've Found for Summer

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(Image credit: @bettinalooney in @clubebossaswim/)

Is it just me or is Instagram the best bathing suit store the internet and the world have to offer? I mean, honestly, out of all the items I buy because someone posted a photo of them, swimwear seems to be the one that always pays off. Plus, with so many under-the-radar swim brands out there, many of which only sell on their own e-commerce platforms, there’s often no other way to learn about them aside from social media.

However, if trolling Instagram all day just to find a bikini sounds like a lot of effort to you, not to worry, as it’s my job. I did all the work to bring you today’s roundup of the coolest bathing suit brands I found on the ’gram, several of which I’ve already placed orders for myself. To see what they are and shop my pick from each, simply continue on below.

1. Galamaar

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2. Clube Bossa

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3. Bayu the Label

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4. Reina Olga

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5. Fella

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6. Ete

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7. Maiyo

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8. Kasa Kai

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9. Oséree

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10. Peony

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11. Sidway

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Still itching for some swimwear? See the best places to buy them and why.

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Editor-at-Large

Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2024, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch Summer House.