Shopping should be intuitive and instinctive; you should invest only in things you actually want and don't need to convince yourself to buy. And right now, our intuition is telling us to shop for swimwear to fulfil our need for that summer-swimwear fix.
That said, swimwear is not just a holiday purchase—with beaches, lidos, pools and swimming spots right here on home soil, you'll have plenty of opportunities to slip into a cossie or bikini over the next few months. Throw in some park- and garden-based sunbathing, and the need for chic swimwear is ever present.
Now that we've agreed that swimwear is still a sound investment this summer, consider the following your heads-up on the need-to-know swimwear trends of 2022 that influencers seem especially smitten with.
From silhouettes and shimmer to this season's chicest colour option, there are seven recurring influencer swimwear trends we keep seeing. Continue on to see them and to shop our favourite pieces for each distinctive look.
1. ASYMMETRICAL STRAPS
Sometimes the smallest tweaks can make the biggest difference. Lose a strap, and unlock serious style potential.
SHOP THE TREND
We didn't realise just how chic this shade of olive khaki is until now.
If you think this suit is beautiful from the front, wait until you see twisted strap detail on the back.
We love the bold Swim Society collection that comes in sizes 6 to 20.
2. GLITTER SPARKLE
Much like the glittery manicures we saw everywhere last summer, swimwear is taking a glamorous turn, as Lurex sparkles are currently flooding our feeds.
SHOP THE TREND
Far softer and stretchy than it looks, just wait until the sun hits the gold glitter to see it's full potential.
Fuller bust? Try Beach Riot's bikini top, the strategically placed twist creates support without underwires.
Good American might just be our new favourite swimwear. A comfortable, elasticated fit, a range of designs from string bikinis to bandeaus, and an inclusive size range from 2 to 28.
3. INTERESTING UNDERWIRE
For the past few seasons, swimwear imitating lingerie has been a big trend, and right now, we're seeing more playful interpretations of underwire than ever.
SHOP THE TREND
The mermaid swimwear of our dreams.
Support doesn't have to compromise on style.
A complete bikini set at this price is not to be ignored.
Although also available in a non padded string bikini top, we love the underwired version for its smooth shape and flexible fit.
4. RETRO FLORALS
Floral swimwear takes a step back in time by way of saturated colours and '60s-style blooms. If your set is lucky enough to come with, always snap up matching accessories.
SHOP THE TREND
Adjustable straps and bust darts ensure a smooth shape and fit.
We're convinced, there simply isn't enough shirred detail in swimwear.
We'll take this print in a matching sunhat and beach bag please.
Just look at the ribbons on this 70s boho swimsuit...
5. RUCHED DETAILS
Use ruching to draw attention to the area of your body you love the most, be it your bust, waist, bum or hips.
We can almost guarantee you won't find another unique shape like this on the market.
Create the ultimate bombshell silhouette with this retro inspired shape.
6. TANGERINE TONES
It's not just our mainstream wardrobes that are taking a bright turn; swimwear is bolder this season than ever. The colour we're seeing most of? Hands down, tangerine.
SHOP THE TREND
The influencers favourite swimwear brand, Hunza G also knows how to tap into colour trends.
It doesn't get more statement orange than this.
Crinkled jersey makes every swimsuit look that much more expensive.
7. SEAMLESS SILHOUETTES
Taking the term "one-piece" to a whole new level, swimsuits and bikinis made with minimal seams continue to top the style charts.
SHOP THE TREND
It might have a deep scoop back, but there's still generous coverage around the bottom.
Eres know good shapewear and underwear so expect nothing less than the best fit possible from their swim.
A functional fit in Baywatch red.
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