11 Influencers I Follow for "Cool Mom" Style and the Outfits I'm Copying ASAP

Before having children of my own, I have to admit, I thought that being a mom meant dressing in a stereotypical way. Now, nearly three years and two boys later, I can confidently say that "mom style" is only slightly different from non-mom style—more practical for everyday wear. There are no limitations on what moms can wear, no trends off-limits. In fact, postpartum fashion seems to be improving.

If you don't want to take my word for it, I can easily direct you to many influencers who are universally loved for their style and also happen to be moms. It feels like I blinked and all my favorite It-girls became mothers, and I love seeing how their style has evolved. With Mother’s Day approaching, I'm showcasing eleven of these inspiring ladies. Keep scrolling to see and shop some of their best looks.

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(Image credit: @aimeesong)

She needs no introduction, but here's a little reminder that Aimee Song is the blueprint for cool, LA girl style. 

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(Image credit: @aimeesong)

Get the look:

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(Image credit: @monikh)

Whether she's in neutrals or a colorful look, Monikh's outfits always have an organic, effortless feel that I would love to emulate. 

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(Image credit: @monikh)

Shop the look:

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(Image credit: @annabelrosendahl)

She's always put together yet, even her dressier outfits have a laidback and relaxed feel which I love.

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(Image credit: @annabelrosendahl)

Get the look:

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(Image credit: @annelauremais)

Whether she's wearing her own brand, vintage, or the latest designer It-item, Anne-Laure Mais never misses.

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(Image credit: @annelauremais)

Get the look:

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(Image credit: @aysha.sow)

If you like to mix it up with your style, look no further than the effortlessly versatile Aysha Sow.

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(Image credit: @aysha.sow)

Get the look:

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(Image credit: @anoukyve)

Aside from having impeccable, polished style, she knows what the people want and drops carousels of straight-up outfit ideas regularly.

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(Image credit: @anoukyve)

Get the look:

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(Image credit: @pernilleteisbaek)

A mom of three (with a fourth on the way), Pernille is the poster girl for cool, Scandi style. 

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(Image credit: @pernilleteisbaek)

Get the look:

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(Image credit: @bettinalooney)

When it comes to describing Bettina Looney, the keyword is glam.

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(Image credit: @bettinalooney)

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(Image credit: @cinnamonryan)

Come for the cute outfits (and kids), stay for the jaw-dropping floral arrangements. 

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(Image credit: @cinnamonryan)

Get the look:

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(Image credit: @hannastefansson)

Aside from being incredibly stylish, you can tell Hanna Stefansson has fun with fashion—something we should all aspire to do.

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(Image credit: @hannastefansson)

Get the look:

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(Image credit: @sabinasocol)

For your daily dose of French girl fashion inspo, look no further than Sabina Socol.

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(Image credit: @sabinasocol)

Get the look:

Next: What to Buy From Zara If Your Vibe Is Sofia Richie But Your Budget Is $100.

Editor-at-Large

Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2024, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch Summer House.