The 4 Golden Rules of Shopping at Urban Outfitters

We like to think of ourselves as being pretty well-versed in all things online shopping. Considering we spend a good part of our day traipsing new-in sections looking for the latest must-haves (for professional purposes, naturally), our brains are like an intricate fashion filing system. Sometimes it can help us spot a new trend that's coming to fruition or a celebrity wearing something we swear we saw at H&M two weeks ago.

This retail back catalogue has certainly served us well, but in an attempt to remain at the top of our game, we've taken it upon ourselves to ask some of our shopping buddies for tips on how they find the best pieces on their favourite websites. Alex Steadman of The Frugality previously took time to show us the ropes over at Next.co.uk. Now we've set our sights on Urban Outfitters, and Hannah Crosskey from A Fashion Fix is graciously offering to serve as our guide.

From It dresses to vintage Levi's, keep scrolling to discover our expert tips on how to shop Urban Outfitters like a pro.

1. DENIM SHOULD BE YOUR FIRST GO-TO

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(Image credit: @hannahcrosskey)

"I think Urban Outfitters has one of the strongest denim collections on the high street. I have the same pair of culottes in a couple of colours, and I absolutely adore them," Hannah Crosskey tells us.

Related: How I'm Wearing Jeans and Heels for the Foreseeable Future

2. EXPLORE THE BRANDS IT STOCKS (OFTEN BEFORE ANYWHERE ELSE DOES)

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(Image credit: @hannahcrosskey)

"Urban Outfitters manages to secure so many exclusives from my favourite brands, so it makes sense I check there for new wardrobe additions before I even think about shopping elsewhere. It's also my secret hot spot for finding pieces that have sold out everywhere else. My Faithfull jumpsuit, for example, was totally sold out in my size on Net-a-Porter, but I managed to track it down at UO," reveals Crosskey.

Related: I Dare You Not to Love These 4 Autumn Dress Trends

3. THE DRESSES ARE JUST SO GOOD—ESPECIALLY IN THE SUMMER

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(Image credit: @hannahcrosskey)

"While you'll likely find me in separates and tailoring, if I'm in a dress, chances are I got it from one of three places, Urban Outfitters being one of them. I wore this green tea dress to death during the summer, but now I have my eye on a few new styles," says Crosskey.

4. DON'T IGNORE THE VINTAGE SECTION

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(Image credit: @hannahcrosskey)

"One of the ultimate Urban Outfitters highlights is the Urban Renewal section. I don't have the patience to shop for vintage pieces, and online, I have no clue where to start, so I always head straight to Urban Renewal to get my fix. My favourite find? My vintage Levi's, but I also love how they take old fabric and turn it into something new. As I'm becoming more conscious about my clothing's sustainability, it's great to see such a prolific brand doing the same," Crosskey tells us.

Now that we're familiar with Urban Outfitters' latest additions, let's see what other shops have in their new-in sections this week…

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.