Holly Willoughby Is Making Us Want to Buy a Bodycon Dress All Over Again

The word "bodycon" might make you think of bandage dresses that are hardly appropriate for 9 a.m. on a Thursday morning. However today on This Morning, Holly Willoughby showed how to style bodycon the 2018 way, wearing an indigo denim tight mini pinafore dress with a silver zip down the front. She then turned her minidress into a day look by layering it over a petrol blue coloured roll-neck. She then side-stepped the opaque tights and wore a pair of Topshop cream ankle boots with a tortoiseshell heel. Keep scrolling to see—and shop—Holly's £49 Warehouse dress. 

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(Image credit: Holly Willoughby)

On Holly: Warehouse Zip Front Bodycon Dress (£49); Topshop Hibiscus Ankle Boots (£85)

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Emma Spedding
Freelance Fashion Editor

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.